Cliente: UNILEVEREntregas de Live Marketing e Brand Experience para as Unidades de Negócios de Nutrition, Beauty, Home Care e Personal Care.Responsável por todo projeto, execução e entrega do Rock in Rio 2024 para as marcas Hellmann’s e CIF. Ativações de marca, operação de A&B para todo festival, sampling e captação de leads.

Clients: Grupo DPSP, Alvoar, and Camponesa.Faced with the task of repositioning the Drogaria São Paulo and Pacheco brands to capture market share and maintain their leadership positions, we meticulously crafted strategic plans for both. This endeavor encompassed comprehensive competitor analysis, brand monitoring, surveys, thorough examination of sales data, and we conducted a workshop involving key stakeholders.Drawing from valuable insights and creativity, we introduced two compelling taglines for the brands and devised campaigns that not only bolstered sales but also increased basket size, enhanced NPS scores, raised average transaction value, and boosted purchase frequency. Additionally, we spearheaded a nationwide campaign aimed at securing a competitive advantage over other players.I had the privilege of leading a highly skilled team, overseeing two key strategic fronts: Brand and Communication, and Shopper Market.Our regular deliverables included:- Crafting campaigns for brand promotion, sales initiatives, and pharmaceutical services- Strategic planning and vigilant monitoring of competitors- Formulating media strategies and overseeing both online and offline executions- Providing insights, executing initiatives, and leveraging media to enhance the in-store experience- Identifying media opportunities across events, stores, and incentivized programsFor Alvoar, the objective is to elevate the company's profile and enhance brand recognition on a national scale, despite being the 5th largest dairy industry. This entails daily coordination of social media, content creation, and media investments, alongside initiatives to attract talents and foster employee engagement through internal communication campaigns.For Camponesa, the focus lies in positioning the brand as a premium offering. Our responsibilities encompass developing Always On campaigns, media planning, influencer collaborations, crafting social media content and strategies.

Clients: Oi, iFood, GloboSim, BTG Pactual, Amanco Wavin, and Casas Bahia.I was entrusted with the challenge of developing and enhancing the Aceleraí Trade business front, implementing a B2B2C strategy. Leveraging the Trade Marketing investments of companies, we curated exclusive projects for brands through an advertising platform that facilitated scaled and personalized communication with celebrities, thereby driving sales in the retail sector.My role encompassed various aspects:- Defining business and commercial strategies- Promoting tools and brands- Organizing and overseeing operational processes- Providing exemplary customer serviceSpecifically, my responsibilities included:- Developing a prospecting pipeline through segmentation- Formulating commercial strategies, including subscription plan creation and pricing- Orchestrating launch strategies and events- Producing and presenting live events- Implementing promotion programs, communication strategies, and usage incentives- Onboarding and training- Organizing projects and providing ongoing support- Managing brands - Reporting results and monitoring OKRs (Objectives and Key Results)- Continuously refining and improving toolsOperational responsibilities encompassed:- Content creation and production for the platform- Producing brand films and campaigns- Ensuring customer success- Strategic commercial planning- Contributing to product development- Overseeing technology initiatives- Expanding franchises and exploring new business opportunities- Implementing marketing strategiesThe remarkable results achieved were evident in terms of enhanced brand value, increased client base, revenue growth, expansion of celebrity partnerships, diversified content offerings, heightened purchase frequency, improved NPS scores, and impressive ROI metrics.

Clients: Mastercard and OracleWe specialize in developing projects for Mastercard, focusing on both Advisors and Marketing initiatives.Our deliverables include:• Institutional campaigns• Product campaigns• Promotional activities showcasing Mastercard assets• Surpreenda and Priceless experiences• Event activations• ConventionsIn addition, we strategize to enhance commercial partnerships with key businesses such as Nubank, Itaú, Bradesco, Raízen, Porto Seguro, Magazine Luiza, and ShopFácil. We also undertake initiatives like donation campaigns and Covid control measures, as well as proactive projects involving the creation of streaming platforms, marketplaces, and online events.Internally, we also handle campaigns and events for Oracle.. Significance: Largest client of the agency in terms of revenue and strategic potential.. Case study featuring the delivery of a sponsorship project for League Of Legends gamers.

Natura Account ManagerThe Rituals department at Natura presented the challenge of engaging the sales force, increasing participation in brand events, boosting sales, revenue, average transaction value, and items per purchase.As a result, a plan was devised for each cycle that innovatively addressed the content of the catalogs. The team worked on aligning product launches with commercial strategies, sales techniques, promotional materials, consultant training, and conducted focus group research.These initiatives achieved results in product marketing, sales, and consumer retention.Thinking about business strategy and based on consultants' journey, promotional materials for events and franchising stores were created.Results:• Planning four months in advance of cycle delivery, with engagement and training to elevate the Consultants' level in the growth plan• Achieving a 30% growth in Rituals in 2019. Consultants accounted for 90% of Natura's revenue.• Audience of 1.8 million Consultants.

Clients: Kroton, Takeda, Banco do Brasil Americas, and Moderna Publishing Company.Account ManagerProspecting new clients and business opportunities.Banco do Brasil Americas (Miami): Handling digital communication, retention strategy, and acquiring new clients.UNIFEB: Managing seasonal offline and online campaigns, as well as Institutional, FEB School, Entrance Exam, and Postgraduate campaigns.Moderna Publishing Company: Implementing a B2B partnership strategy with educational programs in collaboration with Municipalities, managing booths for fairs, events, teacher recognition programs, and new educational initiatives.Handling special projects, competitions, and events for Kroton, Positivo, Mash, Empiricus, and Takeda.

Clients: Elsys, Special Dog, Burberry, Toyota, and Quero Bolsa.Strategic planning and new brand positioning for Elsys.Institutional and product campaigns, with a focus on awareness and sales, including the development of online media plans, production of advertising films, and performance tracking.Account management and client management: Special Dog, Burberry, and Quero Bolsa.Digital and social communication, packaging, sponsorships, and media buying management.

Clients: Corteva Agriscience - DowDuPont, Hypera, Santa Helena, and Nissan.Dow AgroSciences Account ManagerThe challenge lies in communicating products and new technologies to employees and the sales team to engage with consumers.Servicing different segments of the industry: soybean, corn, cotton, pasture, horticulture, and herbicides.Corporate communication strategy, brands, business lines, and products.Study on crops, management practices, seeds, pests, and new technologies to propose initiatives and create educational content.Production of agricultural fairs, congresses, training sessions, and events (including field events).Commercial management and budget control.Development of special projects, events, and conventions for Santa Helena with the launch of the new Paçoquita line, Hypera with sweeteners, and Nissan dealerships.. Significance: Largest client of the agency in terms of revenue and strategic for the business.

Responsible for all demands of the Commercial Directorate, composed of Trade Marketing, Projects, Support, Sales Channels, Customer Relationship, and Data Analysis.Planning and management of conventions, leaders' meetings, workshops, and monthly results meetings. Execution of bidding processes with event and tourism agencies. Negotiation of sponsorships with commercial partners such as Globosat, Telecine, SporTV, HBO, and Turner. Creation of product campaigns, including the launch case of the Combo Multi. Sales force incentive programs and management of award events and trips. Internal communication and endomarketing deliveries, strengthening the relationship between teams and leadership. Approval of guides and communication materials for national trade marketing. Sales convention with responsibility for the entire event: content, presentations, shows, activations, film production, logistics, F&B. Suggestion and production of content by the Directorate for improving the climate, engaging employees, and disseminating organizational culture.. Magnitude of events: 2 thousand invited employees and 60% investment from commercial partners.

Clients: Adidas, FIFA, VISA, Banco do Brasil, BRF, Cyrela, Sony, and ESPN.Project management of sports marketing for sponsors.Events organization of football tournaments in the main schools of São Paulo, and FIFA gamer championships with PlayStation.Execution of commercial reports for clients.Promoters and merchandising training.

Responsible for planning, creating, and executing incentive campaigns to assist the Channels Directorate composed of the Call Center, ATM, Internet Banking, support, projects, quality, and communication teams.The campaigns aimed to improve sales performance, customer satisfaction indices, increase access, usage, and consumption of different consumer support tools, quality metrics, and employee engagement.Conducted analysis and reported on commercial results, organized events, awards, and corporate trips.Also developed motivational actions, recognized good practices, conducted satisfaction and climate surveys, and communication focused on organizational culture.Managed an internal communication HUB with content creation for the website, intranet, collaborative circle, email marketing, magazines, and newsletters.Responsible for the competitive process for selecting Advertising and Tourism Agencies.Results:• Campaigns with 5% of winners• Increases in commercial results of up to 35% in sales during seasonal retail dates• 3.000 eligible participants