- Ensure the image and the profitability of the brand is secured through strategic planning, budgeting and implementing the relevant marketing and communication activities, in support of the Cafe2U & The Coffee Guy Franchise Community- Develop effective local and International Recruitment strategies to communicate the Cafe2U & The Coffee Guy Franchise opportunity to potential Franchisees.- Liaise with the Franchisee network through the Franchisee Advisory Committee to promote a culture of collaboration within the Cafe2U & The Coffee Guy networks- Responsible for setting top level strategy, brand differentiation, priorities and metrics- Accountable for the agenda of Product Segmentation and Product Marketing for the brand including Campaign and Media Platform initiatives- In charge of driving segmentation strategy, outbound go-to-market strategy, product/solution level positioning, general messaging and brand positioning- leading national campaigns, LAM support campaigns, product launch campaigns, social campaigns and media platform to drive revenue for both the Franchisee and the company- Ensure that all products and marketing material conform to legal requirements; appropriate legal protection is in place for all product and promotion names Accountable for implementation of digital strategy, prioritization and collaboration with digital partners to develop dynamic digital strategies- Manage outside resources for SEO, design, and coding to implement website changes

BeefEater Barbecues was acquired by Electrolux Home Products- Development & Execution of annual marketing plans - Controlling of marketing budgets and expenditures - Managed and led (global) marketing and communications campaigns, programs, cross promotional and partnering activities- Management of relationships with third party marketing, creative and communications agencies - Management of annually appointed PR agency to secure and maximise positive brand exposure in media- Prepare briefing documentation for advertising and media agencies - Contribute to new product development - Management of creative development of product packaging directions- Development & management of social media and digital marketing channels (SEO, SEM, EDM, Facebook)- Ensure website is up to date and in line with promotions and new product launches- Organize annual sales conference and trade launches- Develop and maintain brand awareness strategies, initiatives & positioning

- Preparing of Curaçao’s Economic Development Plan 2010 – 2014 in close cooperation with the minister- Preparation of the budget 2011 – 2012 budget for the Ministry of Economic Development- Organisation and preparation of economic trade missions (Colombia, Brazil)- Organisation of the Curaçao economic conference for all Dutch Ambassadors located in the Western Hemisphere- Negotiations with Gol Airlines from Brazil as part of the implementation of the tourism master plan- Negotiations with Petrobras for their asphalt encapsulation film manufacturing facility and sales office establishment in Curaçao- Management of day to day activities within the cabinet (5 people)- Analysis of incoming requests, new developments and economic growth opportunities- Strategic planning and coordination of Marketing and PR campaigns (for example; press conferences, media buying, speech and presentation editing)

- Business development planning for the Caribbean region- Set-up of business structure and incorporation of new entities- New retail contract management (The Athlete’s Foot master franchise agreement) - La Perla and Jimmy Choo early retail contract negotiations

- Management of client relationships- Working with in house creative and graphic design team from development to final print production. - Working on business development strategies for the European market- Buying of advertisement in local and trade magazines- Digital marketing media coordination (Google adwords)- Coordination of participation at tradeshows- Writing Art Petrus’ monthly newsletter in English and French - Sales of Cruse Digital Imaging Equipment