I have 15 years managing global cross functional teams, crafting brand narratives, shaping integrated marketing strategies, and developing award-winning work. I’ve worn many hats from launching products 0-1, supporting business turnarounds, shaping operations, to managing multi-million-dollar creative productions and budgets across channels.My passion is to create space for stories that matter, with brands and products that will have a lasting positive impact on people's lives. My speciality is operationalizing teams of 10 to 75+ to launch initiatives that get results -- while connecting the dots between people, creative, media, and culture. A few of my career accomplishments:✅ Led a 75+ cross-functional team, including two external partners, to launch Chapters 2 & 3 of Peloton’s exclusive partnership with Beyoncé - an integrated campaign (In-class content, In-App Notifs, Paid Media on YouTube and TikTok, Organic Social, Partner channels, Creators) that was featured on Beyonce.com✅ Co-led go to market for Peloton's first ever 360 brand campaign (TV, OOH, Digital, Web, Owned and Earned Media), 'We All Have Our Reasons', driving notable increase in brand favorability and winning an Effie award. ✅ Co-led all aspects of Peloton’s global Bike+ launch, across 4 markets and 360 channels (Facebook, Instagram, High Impact display, YouTube, TV, Web, Retail) surpassing growth targets and winning a Product Marketing Alliance award. ✅ Led Bud Light’s partnership with Conmebol's Copa America, which joined 2,500 soccer fans to drive ~200M impressions, and won an Ex Award in the Multicultural category.As a Bicultural Peruvian-American and #LatinainTech, I'm passionate about creating space for diverse stories and talent to push important cultural conversations forward. Areas of Expertise: B2C marketing, B2B marketing, B2B2C marketing, Business Development, Product Marketing, Brand Marketing, Growth Marketing, Social Strategy, Marketing Innovation, Experiential Marketing, Brand Partnerships, Ecommerce, Cultural Marketing, Channel Planning, Project management, Risk Management, and Strategy.Verticals: Technology, CPG, Fashion, Beauty, Luxury, Finance, Alc Bev, Music.