TRANSFORMA People & Performance, boutique sales consulting firm focused on providing highly engaging sales and leadership effectiveness solutions to global pharmaceutical enterprises and emerging growth companies.http://www.transformaconsultoria.com.br

Tatiany's foundation as a high-performer in pharmaceutical sales resulting in increased brand equity and brand awareness of Fresenius Kabi Parenteral Nutrition products in the New Zealand market enables her to transfer dynamic enthusiasm and practical knowledge to multiple pharmaceutical sales forces training them to achieve outstanding results.Highlights* Successfully launched and branded FK as a Key player in the Parenteral Nutrition(PN) scientific community, by gaining several strategic hospital accounts including Christchurch – a leading teaching hospital and developing a rapport that led to referrals to other hospitals.* Successfully launched Kabiven (Parenteral Nutrition bag) and achieved 38% growth of the PN franchise portfolio in 2008.* Developed and retained client relationships, reduced risk and hospital costs by providing value-added training to surgeons and other healthcare staff within highly demanding recovering and ICU room environment.* Built a high competitive edge by developing local Key Opinion Leaders and by successfully managing SME (Subject Matter Expert) relationship to provide solid scientific base and successful product usage examples.* Effectively managed availability of FK products through building and maintaining a strong relationships with key supply chain stakeholders and hospital purchasing units.

As an outstanding sales performer and leader, Tatiany earned a product management role motivating and leading a sales team of 100 employees on sales concepts that include launching a product for a new Alopecia line. Her team brought the market share from zero to 70% market penetration while maintaining and growing an existing line in Brazilian pharmaceutical marketplace.Highlights* Led Cethaphil® and Avixis ( Alopecia Androgenetic solution) portfolio.* Successfully launched Cethaphil® HP FPS 15 as an effective contributor to the consolidation of Galderma’s leadership in the local moisturizer market.* Increased moisturizer sales by 40% by effectively revitalizing the Cethaphil® line positioning, promotional materials and packaging.* Led the Alopecia market by successfully developing and implementing a highly motivational launch for Avixis. Launched Avixis and achieved 70% market share penetration in the first year.* With the Marketing Director, played a substantial role in the development of the annual brand business and budget plan, strategy & objectives, Rx forecasts and managed multi-million dollar budget to achieve net sales and operating margin goals.* Interfaced and collaborated with multiple internal partners across the organization including Sales, Regulatory, Logistics and Training ensuring cross-functional alignment of activities to Cetaphil and Avixis brand strategies and objectives.* Mentored others on the sale team, across the department and the organization providing guidance and coaching on the design and implementation of promotional tactics and brand priorities.* Facilitated the sharing of best practices among sales representative in order to enhance Cethaphil and Avixis brand performance.* Developed and nurtured strong working relationships with key internal and external stakeholders.