Tatiana Criscione Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo, Brasil

São Paulo, São Paulo, Brasil

Responsible for monitoring and reporting all agency client metrics, as well as developing insights from the results. Serving clients such as Serasa, Wizard, Estrela Beauty, Unisa, among others.

São Paulo, Brazil

Acting as the Brazilian representative of the company's Strategy team, designing the best mix of media formats for clients and creating assessments for new campaign plannings all across Latin America. Also tasked to study the social media metrics of PlayGround Brazil weekly, to keep the content team aware of the best performing posts and make more informed decisions.

Florida, United States

Content creator for all social media channels for LogRock, planning the calendar for social and supporting all online and offline actions for the brand. I was part of the creation of the brand's persona and style guide in every channel, including social media, the new website creation, with SEO friendly techniques and HubSpot created landing pages linked to sales conversion. I also developed the data reports for the marketing department to calculate the annual goals of reach and engagement that were surpassed successfully.

São Paulo, Brazil

Acting as responsible for all social media metrics for the brand, as well as the strategic decision making with the creative team based on the found results. Was lead for a social engagement team with four analysts, who answered and monitored the public comments on social media channels through Stilingue and gave support to them by creating macros, creative answers and forwarding more complex cases to the client experience team. I suggested and made comparative reports for competitors' content and metrics to enhance creative evolution for the brand and analyzed the engagement team performance and public's sentiment.

São Paulo, Brasil

Serving as a connection between the Customer Experience Operations, Customer Service and Marketing teams, with a focus on the results for social media channels and Reclame Aqui, to ensure the better functionality of the 99Food app and the best experience for the app's three main audiences: the restaurant, courier and consumer. In ReclameAqui, with the major goal of raising the grade from 4,9 (considered by the website as "not recommended"), I developed a project of macro copywriting, third-party agents and supervisors training and processes and flux design for every problem case, reaching a grade of 7,7 (considered "good") in only six months.

São Paulo, São Paulo

As part of the company's branding team, besides answering comments from clients through the social media channels, I contribute to the creation and execution of all customer support processes through social media, including macro copywriting, hiring a specialized tool called Emplifi (formerly known as Socialbakers), creation of the tone of voice for the channels with the copywriting team, creating the crisis management guide and treatment flux and prioritization of channels and contacts, tag tree for brand's mentions and the setting of reports for the comment's sentiments. A training was also created about social media for the customer experience team, to make them able to also answer social media comments. I also work with the creative team planning and elaborating the posts for social media and helped the growth team measuring the display ads success in online media hired on Facebook Ads.

São Paulo, São Paulo

Responsible for responding, interacting and moderating social media channels for the company, analyzing its content performance. Developing new social media channels such as LinkedIn, along with Finance Analysis and Human Resources departments. I also supported special projects in new product launches and sales and results quantitative analysis through business intelligence. I helped produce and direct videos for social media and video ads, with the support of the audiovisual team, testing content organically and using successful content as ads.

São Paulo

As the digital specialist in a public relations team, I had the role of bringing the expertise of social media to a team used to dealing only with press, including hiring branded content and influencers, but also giving support to events, press releases and traditional marketing actions. During that period, I also gave support to a second client, by tagging mentions for all social media accounts they had and creating and executing the reports with those tags.

São Paulo Area, Brazil

Acting as content moderator for three of the company's products: Yahoo Answers, Flickr and Yahoo Groups. As part of a global team working remotely, we created content for the channels in English, to localize them for our own language afterwards. Besides the content creation, I was also responsible for reporting product errors, giving support to the commercial and legal teams, and making English/Portuguese and Portuguese/English translations for products. Through several weekly engagement programs, the team could keep audience and user generated content always rising and surpassing the quarter goals constantly.

São Paulo Area, Brazil

Responsible for monitoring and assisting the department in an operational and analytical perspective. Tagging the pages in Portugueses and monitoring the company’s social media, with strategies planning aligned with the objectives of the brand. Monitoring of actions taken by the advertising agency. Aid communication of franchises and corporate stores. Control of the department’s payments and budget. Reporting performance of marketing initiatives, partnerships and social media.

São Paulo Area, Brazil

Maintaining the board of directors aware of all the actions of Special Committees (Legal, Online Retail, Internet Payment Services, Daily Deals, Digital Certification, eCommerce platforms, Sustainability and Online Security), by monitoring the actions of these meetings and following to market information and business leaders from each segment. Responsible for management reporting and monitoring of the press office and for contract management, event management and relationships with associates.

São Paulo Area, Brazil

Internship in the trade marketing department, executing actions to create a connection with the media teams from agencies who buy media at the company. Monitoring the visibility of the brand in social networks. Creating and adapting online and offline ads to disseminate promotional channels. Organization and monitoring of events and actions created by the advertising agency and department's budget control.

Postgraduate Degree, Strategic Data Analysis And Management

Bachelor Degree, Advertising

Activities and Societies: Part of the Experimental agency from Centro Universitário Belas Artes de São Paulo. Responsible for art.

Data Science

Bi (Business Intelligence) Training

Google Analytics

Html, Css And Sql

High School, High School/Secondary Diplomas And Certificates

Activities and Societies: Physics Championship

Performance Marketing Manager, Marketing

Power Bi, Data Processing