- Team structuring and leadership of Marketing area: Branding, Campaigns, Media, Digital, Content, Sponsorship, CRM e PR. Leadership of 7 employees.- Leading the Branding project with a new visual universe, manifesto, principles, and values to drive culture- Building marketing as a partnering and strategic area, alongside Sales and Customer Service, in a culture that did not previously consider marketing as a strategic field- Creation of annual planning and direction of events and sponsorships for brand awareness, positioning, and leads generation for the conversion funnel- Design and launch of a new website with better user experience (A.I.), new structure and content focused on conversion and development of a chatbot for commercial purpose- Building the growth strategy with lead generation funnel from scratch to over 300,000 leads in 3 months, leading the creation of communication workflows for base warming, churn recovery, and business acceleration with potential clients. New strategic initiative generated more than R$ 40Mi in 2 years- Responsible for the small and medium-sized business (SMB) marketing strategy and roadmap, focusing on penetration into the B2B and sellers universe- Lead PR strategy and implementation with investors, journalists and stakeholders- Creation and consolidation of a Driver Database in a proprietary system- Design and implementation of an innovative Loyalty and Engagement Program for drivers focused on 3 pillars: (1) Continuous amplification and cleansing of the database (2) Accumulation of points according to KPIs and redemption in marketplaces (3) Financial, with receivables anticipation - FDIC - Leadership and ongoing relationship management with audiovisual suppliers- Media strategy for campaigns (online and offline) for all Business Units- Daily contact with sales team to establish new process and improve current process to spread brand key messages and bring business solutions

Creation and business management focused on selfcare and natural ayurvedic routines- Lead creation of brand concept, proposition, brand territory, personality, design and content pillars- Responsible for product launch roadmap, based on personas (doshas) clusters and seasons- Deep understanding about medicinal plants and essential to create products and routines- Third party management and importation of raw materials- Responsible for subscriptions and communication rule to drive conversion- Lead client relationship process- Manage brand content and engagement on social

Lead 7 brands: JCA Holding, Cometa, 1001, Catarinense, Outlet de Passagens, mobiGO e BuslogLead areas: Branding, Corporate Communication, Campaigns, Content, Market Growth, Sales and Endomarketing. Leadership of 20 employees.- Leadership of Branding and Culture Project - new identity, purpose and values, from conception until implementation. Engagement rate improved 70% 1 year after new corporate brand re-launch- New Brand creation, as Outlet de Passagens, from market insight, product design and implementation- Communication Planning and Campaigns Playbook - unique campaign with "local taste" to beimplemented on different markets- Market Growth: responsible for analysis, strategy and promote the development of new business frontsto increase penetration and frequency (offline and online)

Key Brand: Vanish / Lead Area: Brand and Communication- Responsible for more than 20 countries communication strategy & deployment- Daily contact with different countries in different stages to build the best global communication- Responsible for brand 360 communication from consumer insight, creative idea until production- Daily contact with multi-functional and multi-cultural teams based in different parts of the world to develop new products and claims- Constant contact with CMI team to keep understanding consumers’ habits to build the bestcommunication strategy and campaigns

- New brand creation leadership - studies, analysis, business cases and strategic plan. Key analysis to drive LAN and TAM brand unification.- Lead LATAM Airlines and sub-brands universe design creation with Interbrand.- Lead transition deployment from LAN & TAM to LATAM considering internal & external audience.- Lead LATAM communication initiatives (including sub-brands). Great results in terms of new BrandAwareness and desired attributes construction.- Lead Digital Ambassador platform (digital PR) focused on LATAM engaging content experiences, new brand building, contingencies and goodwill.- Responsible to create a new way of internal communication through web series format to engage

key brands: Lux soaps, POND’S skincare, Rexona soaps & Dove Masterbrand - Responsible for LatAm strategy and product development focused on regional trends. Lead development of new fragrances and product universe. Constant contact with Fragrance Houses. - Lead multi-functional teams (visual identity, packaging, R&D, supply chain and engineer) and project network control (MS Project). - Daily interaction with Unilever Global Team based in different countries and Global Agencies. - International assignment in Mexico (1 year). • Key deliveries: - Lead POND’S brand during an International assignment in Mexico. New cultural understanding to lead skin lightening initiatives. - Lead Rexona soaps repositioning focused on Freshness segment with full mix transformation. After 6 months, Rexona soaps became the 1st volume brand in Argentina, growing 2.5 in share. - Lead Dove Content Strategy for LatAm - Sketches (Cannes Lion 2013). Responsible for communication initiatives in Latin America through Brand Content and Social.