Tatiana Weiss Email & Phone Number

Clients: General Motors South America

São Paulo

Clients: Honda, Nestlé, Sanofi, Medley

São Paulo Area, Brazil

Clients: Shell, Trident, Sadia, CBMM, AbbottKey responsibilities include: the development of strategic plans, team management, project leadership, strategic integration between disciplines and suppliers management.Main projects- Responsible for managing Shell’s new communication positioning in Brazil- Developed Trident repositioning and new skus launches (X-Fresh e 18S)- Leader of the CBMM rebranding strategy development- Developed the overall communications plan for Ensure brand- Tasked with building a rebranding strategy for the Pork Category with Sadia- Helped developing Sadia’s crisis management strategy (Carne Fraca)- Developed a new positioning and launch strategy for new O Boticário brands

Sao Paulo, Brazil

Clients: Volkswagen, Bayer, Pepsi, H2OH, Elma Chips, Ypióca, Mars, AudiManagement of small and medium projects; Development of communication briefings and presentations; Managing qualitative and quantitative research; Workshops preparation; Team management; Suppliers management.Main projects:- Leader of the “VW Bus Unlaunch” strategy development (Kombi Last Edition)- Helped create a launching strategy for different VW models- Tasked with developing a local strategy for global brands: Elma Chips, Flanax, Claritin, Snickers, Dr Scholls- Helped develop a rebranding strategy for the cachaça category and the Ypióca brand- Co-created Pepsi Music platform and the relaunch of Pepsi Twist in Brazil- Collaborated with the launch strategy for Hello brand and a repositioning for H2OH

Clients: Nestlé DPA, SKY, Nivea, Mantecorp, HP, Disney, FiatDevelopment of market and trends reports; Quantitative and qualitative field research and analysis, Competitive monitoring, Workshops preparation.Main projects:- Development of communication strategies for Calminex and Polaramine brands- Collaborated on the strategy for Chamyto brand (diagnosis and briefing)- Helped develop the strategy to launch HP Stores in multiple cities- Tasked with the development of a communication strategy for Marvel focused on trade- Car retail reports and analysis

Clients: Lipton, Brastemp, Pepsi, Skol Beats, Shopping D&D, Nivea, Nokia Trends, Instituto Mauá de Tecnologia, Faber Castell, Esfera Empreendimentos Sustentáveis, Nike, OMO, AbyaraConducted qualitative research focused on non-traditional techniques; Brand studies, Trend reports, Video editing. Main projects:- Assisted on the development of a strategy for multiple brands- Communication concepts testing

Education record

Post-Graduation, Urban Economy