As a Creative Director, I collaborate with our team to translate business goals into innovative concepts supporting thier brand, marketing, product, or web development goals. This involves developing and translating marketing and brand strategies, creative guidelines and directing creative work, including print collateral, websites, email campaigns, social media and other related communication avenues. - Possess the ability to keep up with new creative technologies and analyze new trends and data- Present and effectively communicate how a creative vision will help achieve goals- Effectively understand communication needs and goals

As Marketing Manager I am responsible for the planning, delegation, and implementation of all marketing activities for the firm. This position manages the firm’s brand presence in the community, leads educational and appreciation efforts for clients, manages campaigns to attract prospects, and coordinates with team members to ensure a superior client experience and high rate of retention.I am responsible for creating and managing a firmwide marketing plan, design and manage all communications, including coordination of ongoing newsletters, creation of special project campaigns, and writing and/or editing all blogs/articles.Additionally I manage and update the firm’s digital presence, including website, blog, and social media. I also maintain and update the firm’s marketing collateral, including prospect documents, stationery, and promotional items to maintain brand continuity.

• Recommend, design and implement marketing plans for a variety of business' including colleges (NCSU), medical practices’, real estate to name just a few.• Design website and software architecture to improve user experience, facilitate information management and streamline delivery and communication platforms. • Logo design and promotional material (banners, postcards, web banner ads)

Responsible for developing, implementing and executing strategic marketing plans in order to attract potential clients and retain existing ones. Oversee a growing marketing team and collaborate to coordinate marketing campaigns, company brand visibility, conferences and growth efforts.Manage all aspects of marketing such as external marketing/branding/presentations

• Collaborated with creative team to design and produce computer generated artwork for marketing and promotional material.• Performed photo enhancements using Photoshop as well as extensive page layout and Illustration functions.• Developed a software system to organize and cross reference thousands of photos.

• Collected and analyzed strategic information to guide Sales and Marketing in key business decisions on brand development and sales. Managed large multi departmental projects to advance brand position and increase sales profits. This involved working closely with Marketing and Ad Agencies with regard to branding, package design, and advertising.• Wrote a “MarketSight” report which provided strategic information to Sales and Marketing in the development of new products, relaunching existing products and establishing effective marketing campaigns against key competitors. Presented the report to Senior Management, Sales and Marketing at an Annual Sales Conference.• Managed numerous projects to analyze and better understand the marketplace and competitor strategies in order to provide strategic decision information and support to drive brand and category growth. Developed and implemented an automated report generation system reducing data analyst workload by 50%.• Researched and forecast activities around new products, brand relaunches, new packaging and advertising campaigns using ACNielsen data, demographic information, trade publications and internal sales data.• Developed and implemented an automated report generation system reducing data analyst workload by 50%.• Conducted focus groups on new packaging, advertising and branding concepts

Processed pharmaceutical data from over 3000 pharmacies and 1500 physicians across Canada for reports of pharmaceutical prescription sales trends. Led a wide variety of projects and marketing programs that ensured quality and timely of data. Managed budgets, forecasts and a staff of 6 individuals.Developed and implemented a research project involving pharmacies, government agencies, pharmaceutical associations and other industry sources, to analyze the evolving Canadian Managed Care environment and assess the feasibility of developing new products based on the changing marketplace.Negotiated new contracts with data suppliers to improve the accuracy and quality of data reducing production reruns by 20%.Worked directly with Sales, Marketing and clients to identify and implement data applications resulting in new revenue opportunities that better reflected the changing marketplace as well as expanded customer needs.Designed and implemented a unique electronic data entry system which improved the efficiency and quality of data processing and allowed for a reduction in staff.IMS HEALTH

Resolved data queries generated by clients, provided tailored reports and worked with Sales and Marketing to develop new revenue opportunities. Identified and implemented product enhancements to meet changing client needs.