Tatjana Mitchell Email & Phone Number

New York, New York, Us

San Francisco, California, Us

As a Head of Pricing and Packaging at Iterable, I lead the global strategy and execution of pricing and packaging across our AI-driven engagement platform. In my role I collaborate with the executive team and stakeholders to define and implement critical strategies that shape the long-term direction of our business.Key Responsibilities: • Strategic Leadership: Develop and execute comprehensive pricing policies, ensuring alignment with our broader business objectives and market needs. • Pricing Strategy Ownership: Manage and optimize pricing strategies across products to drive customer acquisition, cross-sell, and up-sell opportunities. • Go-to-Market Structuring: Design and implement effective go-to-market packages that enhance product positioning and market penetration: AI-driven features, new engagement channels like SMS/MMS, and WhatsApp.Cross-Functional Alignment: Coordinate with sales, marketing, product, and other teams to craft innovative business models and monetization strategies, while ensuring cohesive stakeholder alignment.

San Jose, Ca, Us

As the lead for Adobe Marketo Engage product releases, I drove the development of impactful messaging and positioning strategies for each release. I managed comprehensive release marketing programs and orchestrate training events and webinars to ensure successful product rollouts.Key Responsibilities:Messaging and Positioning: Craft and enhance messaging and positioning strategies through comprehensive market research to effectively convey product value and stand out from competitors.Release Marketing Programs: Manage the implementation of marketing strategies for product launches, guaranteeing they are in line with strategic objectives and have a significant market influence.Training and Webinars: Develop and conduct training sessions and webinars to inform internal teams and customers about the latest features and capabilities.In this role, I collaborated closely with cross-functional teams, including product management, sales, operations, solution consulting, training, customer support, and partners. My leadership ensured seamless coordination and alignment across these diverse teams, driving successful product launches and enhancing overall market adoption.

San Jose, California, Us

Marketo, the marketing automation leader, was acquired by Adobe in October 2019.Develop, execute and maintain pricing strategy to drive financial success such as maximized revenue, margin and market share. Enable go-to-market success across the entire organization by ensuring clear and consistent communication and execution of pricing strategies. Lead cross-functional pricing council, ensured alignment across the organization on pricing strategy and tactics, packaging, and sales tools.

Teaneck, Nj, Us

• Prepare and present pricing proposals and profitability analysis to enable sales and finance teams to close multi-million strategic deals that included software license, maintenance and support, implementation and consulting, training, hosting, SaaS, and BPaaS.• Gather intelligence across multiple teams (solution architecture, service delivery, sales, finance, accounting, product management, and legal) to design plans and pricing strategies. Maintain and develop pricing models and cost libraries.

Denver, Colorado, Us

● Led financial and communication projects through multiple layers of operations, sales, finance, and executive management in support of business development strategies and tactics.● Communicated with current and potential investors, industry analysts, and government and regulatory authorities about the company’s business and financial models.

Denver, Colorado, Us

Lead preparation of quarterly earnings supplements, capital spending, and accounts receivable reporting for physical infrastructure business unit for five product groups and $600M in annual revenue through driving accurate calculation and forecasting of critical metrics - EBITDA, IRR, NPV, pro forma, and organic revenue, and cash flows.Demonstrated advanced proficiency in MS Excel modeling and analysis tools, as well as elaborate PowerPoint charting techniques to deliver results to executive management periodically and ad hoc.

Menlo Park, Ca, Us

● Developed strategic partnerships, negotiated price offers and contract terms to drive sales within financial and accounting professional landscape. ● Led integration of multiple marketing channels to develop strategic outreach for new and existing clients; established and fostered key relations within the organization to promote sales in cross business units.

New York, Ny, Us

● Led compliance team in data mining from multiple financial systems and prepared fund accounting reports for senior management.● Securities research that enabled sales transactions, reporting, and compliance.

Atlanta, Ga, Us

● Managed communications and reporting with international legal partners and stock exchanges, prepared periodical and ad hoc compliance reports for clients, senior management, and international authorities. ● Developed compliance procedures and coded tests and trade alerts in trading environment to prevent violations of the SEC regulations and fund documents – SAI, Prospectus, and 1940 Act.● Detailed asset allocation and compliance analysis of 350+ investment funds.● Led product development and software updates, provided compliance training and support to junior staff and other teams – traders, analysts, and portfolio managers.

New York, Ny, Us

● Performed financial research and analysis across a variety of industries for U.S.-based and U.S. traded S&P 500 companies including press releases, quarterly and annual financial reports.● Standardized financial data for S&P data products (Compustat) designed to provide financial market information to investors, asset managers and financial advisors.

Tartu, Tartu Maakond, Ee

● Assisting the Health Care Economics department with creating curriculum, guiding seminars and working with students on their assignments.● Academic research support for the Department of Health Care Policies and Department of Finance.

Ba, Economics

Master Of Business Administration (M.B.A.), Finance

Certificate In European Studies, European Studies