HEINZ Marketing Team Responsible for priority category - Tomato ketchup & canned and mayonaise categories.Key deliverables: MS Tomato ketchup growth, mayonnaise volume growth, new mainstream brand launched in tomato ketchup category as an answer to the current recession economical context; equity growth via new brand campaign (TV, digital, OOH), most talkable PR activation; recruiting in tomato category youth audience via dedicated digital campaign.- Lead long & short-term strategy for each category incl proposition, portfolio, NPD, comms, media.- People management experience: managing one employe as a direct report and around 25 team members of cross-functional departments and external managers (key deliverables - develop trainee to junior brand manager role) - Lead NPD projects based on category needs. Consumer research leading if it needed (decision tree, 60\40, product-concept, in-home): key deliverables 1 new brand, 1 new category, 12+ NPDs, 2re-designs- Leading all types of communication assets (TV, digital, social media, e-com) activities from concept creation to execution: key deliverables Heinz leading SOV, SOS, avg ROI increase. - Full 360 launch planning with a strong partnership with R&D, creative teams (pack design, creative idea, PR agencies) and alignment with all stakeholdersKey KPIs: Market share, penetration, brand equity, brand funnel, youth penetration, reach, interactions

BON PARI Marketing team- Launch of new products;- Prepare long and short term strategy for the brand- Communcation and work with factory, suppliers, technical team for NPD - Sales execution planning - Marketing support (research, digital and TV)

NESQUIK (tablets and countlines) AND NUTS marketing team - NPD for the brands - Seasonal launches development - Brand planning and market analysis - Launch execution of new product - Budget planing - Main KPIs: MS, OG, RIG

- Coordination of NPD projects - Timing management - Project support with all team members(marketing, factory, technical, suppliers of equipment, new ingredients and packaging materials)