• Freelance with startups and established companies to create strong brand identities across print, digital and social media • Research competition and create personas to design unique logos and brands that reflect companies’ personalities through fonts and color• Draft website content incorporating relevant keywords to produce search engine optimized web pages to drive organic traffic• Conduct UX research, create wireframes, mockups and design interfaces for client websites, iterating as necessary• Design, develop and user-test responsive websites • Lead teams of freelancers ensuring projects stay on deadline and on budget, communicating updates to clients throughout the project timeline

BRANDING & MARKETING:• Update, unify and maintain company's brand across brochures, invoices, stationery, forms, decks/presentations, contracts, email signatures, social media, website, promotional and exhibiting materials to showcase a unified brand• Set up Hubspot marketing automation platform with customer service correspondence workflows. Design branded blogs, email campaigns, and knowledge base articles, enabling the company to better track lead journey and conversionUX/UI DESIGN & DEVELOPMENT:• Perform competitive analysis and UX research interviews with clients. Report findings to the team and key stakeholders. Propose and redesign intuitive UX solutions for website and app, decreasing customer support inquiries• Update website IA to simplify navigation. Redesign and code Error, Maintenance, Services and subsection pages in HTML and CSS, rewriting content to clarify products and services to visitors

MARKETING: • Planned and executed all marketing campaigns for Touro GST across various outlets, including web, print, emails, social media and on‑campus digital displays increasing enrollment• Pioneered the set up of Hubspot marketing automation platform. Drafted and designed content for marketing emails, assessing and revising campaigns to ensure high open and read rates• Managed, marketed and coordinated over 50 school events, such as workshops, open houses, new student orientations, and graduation dinners, increasing online lead generation and student satisfaction and retentionVIDEO & PHOTOGRAPHY:• Directed videographers and photographers on composition and mood of video and images, retouching images as necessary and maintained a photo catalog

Developed and taught a graduate level UX/UI Responsive Web Design course, focusing on semantic HTML5, CSS3, UX/UI design, grid structure, SEO basics, web standards, and responsive design and development

Taught beginner through advanced undergraduate level web design courses focusing on semantic HTML5, CSS3, UX/UI design, grid structure, SEO basics, web standards, and responsive design and development.

BRANDING: Designed and developed the school’s brand including color scheme, fonts, layout grids and content, implementing it across print, web, video, social media, digital signage, PowerPoint presentations, email campaigns, online banner ads, and landing pages PRINT: Created and directed the design of promotional and educational materials: application forms, brochures, bulletins, newspaper ads, posters, postcards, viewbooks, stationery, and bannersWEB/MOBILE: Lead the design and development of a responsive website, collaborating with web developers to create dynamic navigation, content, and forms, while optimizing the site for search engines, enabling Touro GST to show up first in organic search results before the university took initiative to stay current

Taught beginner through advanced design concepts course in the Digital Multimedia Design program which included color theory, typography, production, InDesign, Illustrator, and Photoshop software

• Self-taught Adobe InDesign software and trained the company founder and Chief Editor on the use of the InDesign software to transition newspaper set up from QuarkXpress to InDesign• Provided input for newspaper composition • Retouched photos and maintained a photo catalog for future reference