Tatyana Tarassenko Email & Phone Number

London, England, United Kingdom

Branding, SMM, PPC and Web Development services to make sure that your brand stands out from the crowd and attracts leads.Our cases: contende.it.com

London, England, United Kingdom

London, United Kingdom

• Developed and executed promotional campaigns for over 10 events in CIS countries, making sure growth and retention targets were met. Generated 150+ leads per event on average.• Grew new business by 15% by developing partnerships programme with 35+ educational consultancies, law firms and universities in the UK and Russia. • Partnered with over 25 CIS publishing platforms and organisations (Physcareer.ru, JustTravel, Zarplata.ru to name a few), not only increasing brand awareness but also improving the referral rate by 60% to the companies’ websites.• Created and negotiated annual events plans to increase customer reach and frequency while reducing spend by up to 85%.• Improved positive brand engagement by creating 55+ relevant content pieces and distributing them to the media (articles, webinars, white papers, survey results).• Assisted marketing manager with building and launching of email marketing campaigns with A/B testing and personalisation strategy via Mailchimp. • Tracked responses to campaigns, using enhanced features such as sponsored articles and reports, leading on reporting back to the business and demonstrating an awareness of the ROI of campaigns.• Wrote B2C articles in Russian language about career consulting services.

Saint Petersburg, Russian Federation

• Liaised with news editors and journalists from leading Russian TV channels (Channel 5, REN TV) in preparation for 7 news programmes, effectively applying my stakeholder management skills. • Responsible for coordinating news programme content and researching current news and events agenda, reporting back to the Executive Director of the channel. • Initiated ideas for coverage, analysing noteworthy stories on other media platforms.

Saint Petersburg, Russian Federation

• Built strong partnerships with over 30 cryptocurrency exchanges in 15 markets,including the USA, the EU and China. Cryptocurrency exchanges include: CoinBene,C2CХ, KuCoin, Cobinhood, Livecoin, OpenLedger, Kraken, Huobi, Exrates, CoinDeal,Latoken.• Leveraged strengths in cost-effective marketing management and vendor negotiationsto end each quarter under budget (without compromising business growth goals).• Managed long-term relationships with new and existing customers (ICOs). CompletedICO application forms to list digital assets on trading platforms.• Established and maintained effective relationships with media, opinion leaders, seniorgovernment officials and industry experts, which resulted in widespread and well-targeted PRcoverage for partners.• Performed ongoing audience/market research, and consumer trend and demographicprofiling, to identify and capitalise on unmet market needs ahead of the curve.• Pro-actively distributed blockchain content to Reddit, Twitter and Medium.• Hunted for niche markets worldwide to expand the business and increase directrevenue.• Wrote B2C articles in English about blockchain

Pavlodar, Kazakhstan

• Successfully organised 9 international events with over 5,000 attendees (German- andRussian-speaking population in Kazakhstan), including managing and executing contentplans and event programmes.• Effectively promoted the association overseas by giving a speech about Germanminorities at the Council of Europe.

Exchange Programme, School Of Slavonic And East European Studies

Exchange Programme, Management School

Exchange Programme, Business School

Bachelor'S Degree, International Business