Please complete the CAPTCHA to continue
@mac.com
✓
6 phones found area 317
✓
LinkedIn matched
A concise factual answer block for searchers comparing this professional profile.
Taulbee Jackson is listed as Audience Development, Content Strategy, Content Supply Chain, Experience Engineering, Audience Analytics and more. Out-sized business outcomes delivered for 100+ brands. Learn more at HumanmadeInc.com. at Humanmade, based in Indianapolis, Indiana, United States. AeroLeads shows a work email signal at mac.com, phone signal with area code 317, and a matched LinkedIn profile for Taulbee Jackson.
Taulbee Jackson previously worked as Founder + Principal Consultant at Humanmade and Professor at Ball State University School Of Journalism And Strategic Communication. Taulbee Jackson holds Master Of Science - Ms, Digital Audience Strategy (Summa Cum Laude) from Walter Cronkite School Of Journalism And Mass Communication At Arizona State University.
This section adds company-level context without repeating Taulbee Jackson's masked contact details.
AeroLeads found 1 current-domain work email signal for Taulbee Jackson. Compare company email patterns before reaching out.
I am a marketing consultant specializing in audience development, content supply chain and operations, and content strategy. I also serve as a Professor at the School of Journalism and Strategic Communication, College of Communication, Information and Media at Ball State University. I've provided content strategy and audience development consulting for Walmart, US Department of Defense, Super Bowl XLVI, XLVII, and XLVIII, Finish Line, Turner Sports, Klipsch, GoDaddy, the Indianapolis Colts, United Way, and more than 50 other national and global brands and organizations. I am also the author of “The Owned Media Doctrine: Real-Time Marketing Theory, Strategy, and Execution in the Real World”. In this book, co-authored with Erik Deckers, we outline in detail how brands can and should approach real-time content marketing strategy and execution, the concept of owned, earned and paid media, the Brand Newsroom approach to marketing operations, and omnichannel analytics. From 2023-2024, I advised ownership and the executive team at Willow Marketing, a small agency in Indianapolis, on their digital transformation and agency operations. From 2020-2023, I was Principal Consultant, as well as Founder, Partner and COO at Science & Magic, a digital customer experience consultancy built to help companies do more business online through customer journey orchestration, marketing automation, headless commerce, personalization, demand gen, and more. My ownership stake in Science and Magic was acquired by my partner and co-founder in 2023.Prior to Science and Magic, from 2009-2019, I was Founder and CEO at Raidious, an innovative, influential and award-winning digital agency, serving some of the world's largest brands. Raidious pioneered several modern marketing concepts, including the concept of Owned Media, Real-Time Marketing, Total Audience analytics, and the "brand newsroom" approach to marketing operations. Raidious was acquired by Mortenson Kim in 2019.I spent the early part of my career working in radio, TV, focused on audience development, brand strategy and consumer research. I hold a Master's degree in Digital Audience Strategy from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University (Summa Cum Laude), and a BS in Communication from Indiana University (Cum Laude).
Listed skills include Social Media Marketing, Digital Strategy, Social Media, Online Marketing, and 46 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Humanmade helps organizations optimize their content supply chain. As an AI-enabled audience development and content strategy consultancy, we empower organizations to win every moment of the digital customer experience.
Muncie, Indiana, Us
Appointed Professor / Assistant Lecturer, School of Journalism and Strategic Communication, College of Communication, Information and Media at Ball State University. Focused primarily on data-driven audience development, analytics, and advertising. 5/5 on RateMyProfessor.com.My courses:JOUR 101 - Media and Society: Study of the structures and functions of media communications and how they inform, persuade, and entertain audiences. NEWS 105 - Journalistic Storytelling: Focuses on digital storytelling using journalistic methods. Students are developed as "multimedia journalists" in an intensive, real-world content production simulation. JOUR 182 - Analytics and Content Strategy: Data-driven, omnichannel digital storytelling, including multiple content strategy approaches.JOUR 282 - Media Analytics Metrics: Explores best practices in media analytics measurement for journalism and strategic communications. MDIA 306 - Audiences and Analytics: Study of how media companies collect and analyze structured and unstructured audience data through various analytics tools to support decisions involving content and advertising.JOUR 352 - Media Planning: Strategy, theory and processes for Paid Media, including planning, trafficking, placing, optimizing, and reporting. JOUR 397 - Experience Engineering: This is a topics class I created to help students understand modern content theory and strategy as it relates to marketing automation, personalization, and optimization. JOUR 398 - Programmatic Advertising: This is a topics class I created to prepare students for modern media strategy, planning and buying roles. Students attain multiple industry certifications. JOUR 482 - Media Analytics in Practice: Advanced immersive learning course where students work in audience development cohorts with a real-world partner organization to develop strategic recommendations.
Founder, COO, Principal Consultant - focused on audience development through "experience engineering" - leveraging first-party data, channel analytics, and multichannel marketing automation to deliver and optimize mobile and digital experiences across the customer lifecycle for brands in the eCom, Retail, B2B, and Media / Publishing space. Science and Magic delivers transformative, out-sized outcomes for clients - including doubling gross revenue, doubling audience size, doubling ecom revenue, delivering an entire ecom infrastructure in under 90 days, delivering 27x ROAS, supporting multiple client acquisitions directly tied to outcomes we delivered, and similar success stories. My ownership was acquired by my partner and co-founder in 2023.
Phoenix , Az, Us
Convince & Convert is one of the world's premiere customer experience, content, and digital strategy consulting firms, founded by New York Times best-selling author Jay Baer. We help interesting national and global companies connect with their customers with consulting and training services for in-house teams, agencies, publishers and media companies.
Indianapolis, In, Us
Lead and managed a 30-person real-time content and audience development agency. Clients included three Super Bowls, Walmart, GoDaddy, the US Department of Defense, Comcast, Hormel, Roche, Klipsch, Adidas, Schlage, Turner Sports, United Way, NCAA, Finish Line, Angie’s List, Lids, Mercer, Bass Pro Shops, Cummins, Riddell, Mapco, and many other national and global brands. Raidious was acquired by regional ad agency Mortenson-Kim in 2019.
New York, Ny, Us
Served on the Club Digital Advisory Committee to collaborate with peers and the league on best-practices in audience development for club-owned digital media properties.
Indianapolis, In, Us
Developed a five-year strategic audience development plan for Colts-owned media properties. Managed a team of 18 content producers, oversaw all Television, Radio, In-Stadium, Game Day, Web, Mobile, Podcast, Social, and Email, and supported Sales with sponsorship concepts, including digital experiences for key partners Toyota, Coca-Cola, and Arby’s.
Us
Designed, built, and launched a first-of-its-kind SaaS content production and resource management platform to help automate content production, targeted to publishers and high-volume content producers. Rundown was a real-time newsroom production environment for professional content teams. Customers included Vice.com, AngiesList.com, Raidious, and several other large agencies and marketing services firms. Sunset, 2018 as part of Raidious acquisition.
Us
Created the social media, content production and audience development strategy for Super Bowl XLVI Host Committee. Created the first Social Media Command Center for a Super Bowl. This award-winning initiative was featured on CNN, ESPN, AdWeek, Mashable, Fast Company, Forbes, NBC, Al Jazeera, and other national media and helped popularize current marketing concepts like owned media, real-time marketing, and the brand newsroom.
Us
Lead all digital marketing initiatives for clients of a traditional $40 million dollar advertising agency, including Marsh Supermarkets, Palermo’s Pizza, Hormel, Community Health Network, Indianapolis Museum of Art, and other major national and regional brands.
Us
Lead the client relationship on multiple key accounts. Projects ranged from marketing research, strategy and brand development to print, radio, television, outdoor, online, media planning and buying, and analytics and reporting.
Indianapolis, Us
Created an audience development strategy that led to record-breaking ratings and revenue outcomes for the brand. Created the current WTTS brand identity. Rebuilt website. Created Studio 92, Blues on the Ave, Run Like Hell Halloween 5K, and executed 150+ entertainment events per year, including the Private Concert Series with artists ranging from Alanis Morrissette to John Mayer, Lenny Kravitz, and many other major international acts. Managed concerts with Live and Cracker for Miller Lite Carb Day at the 2003 and 2004 Indy 500. Designed WTTS Collector’s Edition CD programs, created branded merchandise program, managed multiple promotions team members.
Indianapolis, In, Us
Created and sold sponsorships for Emmis Radio properties, including Colts, Pacers, Indy 500, and special events like SkyConcert, Raft Race, and more. Set new records each year for incremental non-spot revenue.
Indianapolis, In, Us
Live Audio Mixing and Production, Robotic Cameras, Master Control, Sat Uplink, Editing, Engineering Operations for a top-25 market ABC News affiliate TV News operation.
Indianapolis, In, Us
Recording studio engineer, focused mostly on orchestral, publishing and commercial work. Set up large orchestra sessions, assisted with recording, mixing and producing. Assisted with new business development, marketing and advertising.
Non-linear video editing, event video support, Chyron operations, animation, videography, lighting, gripwork, etc. for an independent video production company.
Worked in a variety of roles at a small 3KW FM station. Learned media sales, media planning, Arbitron/Nielsen, as well as audio editing, mixing, promotion - every job in the building except finance.
Quick answers generated from the profile data available on this page.
Taulbee Jackson works for Humanmade.
Taulbee Jackson is listed as Audience Development, Content Strategy, Content Supply Chain, Experience Engineering, Audience Analytics and more. Out-sized business outcomes delivered for 100+ brands. Learn more at HumanmadeInc.com. at Humanmade.
AeroLeads has found 1 work email signal at @mac.com for Taulbee Jackson at Humanmade.
AeroLeads has found 6 phone signal(s) with area code 317 for Taulbee Jackson at Humanmade.
Taulbee Jackson is based in Indianapolis, Indiana, United States while working with Humanmade.
Taulbee Jackson has worked for Humanmade, Ball State University School Of Journalism And Strategic Communication, Science & Magic, Convince & Convert, and Raidious.
You can use AeroLeads to view verified contact signals for Taulbee Jackson at Humanmade, including work email, phone, and LinkedIn data when available.
Taulbee Jackson holds Master Of Science - Ms, Digital Audience Strategy (Summa Cum Laude) from Walter Cronkite School Of Journalism And Mass Communication At Arizona State University.
Taulbee Jackson is listed with skills including Social Media Marketing, Digital Strategy, Social Media, Online Marketing, Content Strategy, Seo, Marketing, and Advertising.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contacts