- Development and implementation of the marketing and communication strategy for allbrands from portfolio- Monitoring of the allocated budget- Development of the new products- Implementation of promotion campaigns- Coordination of the rebranding process- Organizing events dedicated to the assigned brands- B2B/B2C communication- Coordination of the relationship with media and PR agencies- Implementation of media campaigns (TV, radio, OOH, web display, social media)- Monitoring sales reports and setting actions to increase them, at nationally and at branch level- Project management

Building and managing communication strategies and promotional campaigns for all company brands

Responsibilities:- Defining and monitoring the strategy and marketing plan - Management the marketing budget- Coordinating the marketing activities / campaigns and PR, in order to promote the company’s business:- indoor campaigns (corporate shop concept, offices for TBI partners, TBI Bank agencies) and outdoor campaigns (on the billboards, bus and bus station, subway, TV Screens,…) - Internal and external communication- campaigns for TBI partners (TV, press – online and publications, indoor and outdoor campaigns)- media campaigns for all TBI Companies (TV, online, radio)- online campaign (Google Display, online partners, facebook, youtube, blogers)- Develop online platform for a new online credit product – a big project - Develop and monitoring online application (e-commerce) for leads collection, SMS and e-mail retargeting platform – a big project which has been successfully implemented by the TBI partners - Relationship with the press (campaigns and press conferences)- Branding for TBI Bank when TBI Bank Company was opened in Romania- Re-branding project for TBI Leasing and TBI Credit- Relationship with advertising and media agencies

Responsibilities:- Creation and monitoring the marketing plan and strategy- Management the marketing budget- Coordinating marketing activities and PR in order to promote the company’s image and business- Brand building and management

• • City Manager for Procter & Gamble• Sector Manager for Kraft Jacobs Suchard • Promoter and Merchandiser for Procter&Gamble• Mistery Shopper for Procter&Gamble• Hostess and merchandiser for Ursus RomaniaResponsibilities :- coordination the promotional activities