Created a robust domain name generation and search platform, managing every aspect of business and technology strategy. Under my leadership, the platform grew to serve over a million monthly users through advanced SEO and user experience designs.• Hands-on full-stack development with React/Next.js front-end and C#, .NET, MS-SQL backend• Devised and implemented proprietary language-based word formation algorithms based on dictionaries, linguistic databases, semantic relationships, AI, and machine learning • Created a platform for holding name contests. Engaged and incentivized a community of naming experts.• Strategically scaled the platform's capabilities and reach, resulting in top-tier SEO rankings and exceptional user retention rates.• Led a dynamic team in the agile development and continuous enhancement of user features, significantly boosting site traffic and user interaction.• Spearheaded the integration of advanced analytical tools and API integrations, which dramatically improved monetization and user satisfaction.

Managed the end-to-end design and development process of digital platforms for direct-to-consumer hearing aids. My role involved strategic oversight from concept development through final product rollout, ensuring that each phase met strict quality, usability, accessibility standards, and HIPAA compliance. This included user experience design, information architecture, and managing the design and development process, including testing and deployment and occasional hands-on coding. • Directed a cross-functional team of developers, designers, and marketers to align project objectives using agile methodologies.• Created functional wireframes with a clear structure and taxonomy to engage customers longer and enhance navigational efficiency.• Optimized usability, conversions, and traffic by monitoring and adjusting user journeys and experiences based on different roles, using various analytics tools, A/B, and multivariate testing.• Improved the PageSpeed rankings of websites by optimizing front-end and back-end features, significantly enhancing user experience and SEO.• Guided the development using WCAG accessibility standards to ensure inclusivity and compliance with legal accessibility requirements.• Streamlined testing and deployment processes, reducing bounce rates by 50% and decreasing product return rates through targeted user experience improvements.• Conducted comprehensive competitor research to benchmark features, pricing strategies, and market positioning, informing strategic decisions and feature developments.

Redefined user interaction and experience across the company's portfolio of digital assets. My focus was on leveraging cutting-edge technologies and methodologies to elevate the online presence of ITV channels, shows and programming.• Initiated and led major redesign projects that transformed ITV's digital interfaces, significantly enhancing user satisfaction and accessibility.• Implemented innovative UX strategies, such as adaptive content delivery and personalized user experiences, leading to a marked improvement in site usability and retention.• Coordinated with multiple stakeholders to ensure the seamless integration of new technologies and adherence to best practices in web development and user design.

As the Technical Project Manager at Local Labs, I was at the forefront of developing a social web application designed to deliver highly localized and interactive content to New Yorkers. The platform was designed to engage users with real-time updates, comprehensive media galleries, and in-depth profiles for various city-specific data points like buildings, neighborhoods, restaurants, and more.• Led the design and implementation of the platform's user interface and system architecture, ensuring robust performance and user-friendly navigation tailored to location-based data.• Collaborated closely with clients and stakeholders daily to capture precise business requirements, translating these into actionable development plans and technical specifications.• Integrated multiple third-party APIs including Google Maps, Amazon S3, and social media platforms like Facebook and Twitter to enrich the application's content and functionality, making it a central hub for local information.• Developed and maintained complex relational data models, optimizing data storage and retrieval processes to handle large datasets efficiently.• Guided a team of developers through best practices in software development, fostering a culture of quality and continuous improvement through regular code reviews and mentoring sessions.• Led rigorous testing protocols covering functionality, security, and performance to ensure the application met stringent quality standards and provided a seamless user experience.

As Co-Founder and CTO of Exact, I oversaw the creation and delivery of high-quality web solutions for a diverse clientele, driving the agency's growth and establishing its reputation for excellence in web design and development. • Engineered and maintained high-end, scalable web applications that consistently met rigorous standards for performance and user engagement.• Cultivated a culture of innovation and continuous improvement, reducing project delivery times while enhancing client satisfaction and retention.• Led the technical strategy for all projects, ensuring optimal resource allocation and project execution that aligned with business goals and client expectations.• Directed the recruitment process, interviewing and hiring a diverse team of developers, analysts, database administrators, and designers, growing the team to 50 members.

Developed key infrastructural components for financial management systems, focusing on scalability, security, and user experience. The application is used to manage the loan portfolio of over $150 million.• Designed and deployed a pivotal web application for managing large-scale loan portfolios, which became instrumental in the firm’s operations.• Integrated advanced analytical and data visualization tools to provide stakeholders with insightful financial reporting and operational metrics.

Participated in building the Core platform components for L'Oreal's e-commerce websites. Worked closely with Microsoft and Immedient (now INS) developer teams in Paris and US.

Tech lead in a team of developers building e-commerce applications for L’Oréal brands. Worked closely with clients to define their expectations, planned for hardware and software, designing the application and database architecture. Developed corporate development standards and implemented best practices. Lead developer of major L'Oreal brand websites, such as Kiehls, Biotherm, Lancome, Shu-Uemura.

Worked on www.city24.ee, www.arst.ee and a number of other websites.