Taurean Wright Email & Phone Number

Palm Desert, Ca, Us

• Managed the brand positioning, digital content and PR roll out, supporting the resort ownership and Executives during a $20+ Million renovation and the opening of the very first Tommy Bahama Resort.• Managed the web assets, updates, email campaigns and on property digital signage for the resort.• Managed the initial revitalization, brand repositioning, opening and relaunch of the resort during COVID-19 and the resort’s change of ownership supporting and navigating a $10+ Million renovation and relaunch.• Regularly updated the hotel’s website.• Marketed and promoted resort activations and offers via social media channels, the hotel website and online digital and print publications.• Managed the resort’s marketing effort through the creation and deployment of monthly e-mails.• Managed the resort’s CRM and post-stay survey system.• Planned and managed the resort’s marketing and media budget.• Designed and created digital collateral for events, menus, signage and activations.• Managed external and internal hotel communications.• Act as liaison for local residential HOA and hotel partnership program.• Work with the City of Indian Wells’ and Visit Greater Palm Springs as the Event Committee to plan city-wide Holiday activation.

Rancho Mirage

• Started and managed The Ritz-Carlton, Rancho Mirage’s Instagram channel.• Manage the The Ritz-Carlton, Rancho Mirage Twitter account, communicating our local destination to a global, luxury consumer from the corporate The Ritz-Carlton Twitter channel.• Maintain the integrity of the brand and company by serving as the liaison for all on site brand asset management and usage.• Partner with local CVB as the destination expert to understand local demographics and trending analytics.• Support the overall resort’s revenue strategy by developing sales packages delivering products and services meeting or exceeding the needs and expectations of an affluent target market while providing a return on investment to property owner and the company.• Write Press Releases to support the resort’s PR efforts on a local, regional and global level.• Write advertorials to support the resort’s individual outlets, resort specials as well as to increase overall destination presence from circulation in various publications reaching local, regional and global markets.• Work cross-functionally and interdepartmentally with reservations to evaluate complimentary vs. media stay analysis.• Responsible for marketing luxury services and products to an affluent market through the creation and management of digital ads via appropriate push through of campaigns/strategies at the destination level.• Review hotel performance, business/economic trends and update marketing plans on a monthly basis.• Review PR opportunities as well as regional and local hotel awareness on a weekly basis

Rancho Mirage

-Market luxury services and products to an affluent market through the creation and management of digital ads distributed to promote our resort through various digital media channels and platforms.-Maintain the global brand integrity of a luxury service/product on a local level by effectively communicating and managing the resort 's Four Winds Interactive digital display system and ensuring the compliance of Global Brand Standards. -Organize the acquisition and hosting of VIP Media Influencers and writers from various luxury publications from beginning to finish, by: +Create post -stay spreadsheets for Senior Leadership and Ownership analytics. +Negotiate the initial collaboration, defining the collaboration and metrics used to evaluate the partnership. + Work cross-functionally and interdepartmentally with reservations to negotiate Complimentary stay vs. Media Rate depending on the VIP Media guest to be hosted. +Create internal alerts distributed resort wide for all VIP Media guests incoming to the resort, communicating important details of the hosted stay, interdepartmental duties, as well as complimentary elements of the hosted stay. +Host resort site tours for VIP Media guest. +Organize welcome amenities for VIP Media guests.-Monitor multiple social media platforms and strategize real time inter-departmental responses to guest opportunities.-Create digital ads and manage their distribution to promote our resort on various digital media channels and platforms through initial targeting and re-targeting efforts.-Write Advertorials to support the resort's individual outlets, resort specials as well as overall presence within a local and global spectrum.-Write Press Releases to support the resort's PR efforts on a global level.-Support the overall resort's revenue strategy by creating Sales Packages promoted and sold online.-Manage the company's Digital Asset Library.

Rancho Mirage

-Contributed to the Ritz Carlton Rancho Mirage Key Improvement Project, focused on the planning and implementation of steps to raise Gallup scores.-Created new, and implemented S.O.Ps (Standard Of Procedures) for service standards focused on AAA, Forbes and B.S.A (Brand Standard Audit) benchmarks.-Successfully completed the Ritz Carlton Learning Coach training becoming one of the first learning coaches for the Rancho Mirage property.-Responsible for training new hires, familiarizing each one with the luxury brand culture.-Involved in leading Commitment to Quality (C.T.Q) line ups.-Improved guest relations through exceptional interpersonal communication skills.-Established proven track record of high guest retention and guest referrals.-Nominated for 'Employee of the Quarter' for two consecutive quarters.-Received Employee of the Year award and recognition

Rancho Mirage

-Mentally multitasked multiple assignments while synchronously, physically executing the assignments in a specific hierarchical order in a high-volume, high-pressure environment.-Hosted many parties of 10+ guests, consciously creating an aesthetic atmosphere enhancing the ambiance and total guest experience.-Trained new employees on restaurant etiquette and procedures as well as guest expectations.

-Through successful project management, simultaneously planned and maintained the workflow of multiple projects on a multi-process production level.-Conducted consumer research to accurately identify and segment current target market, allowing for growth of an overlooked segment. (Clients who own homes in America, but have seasonal residency)-Produced a variety of business documents including: letters, proposals, reports and spreadsheets.

Marketing

Associate Of Arts (A.A.)