As the Email Marketing & Automation Manager at The Child Care Success Company, I spearhead email marketing initiatives that drive engagement and conversion among child care providers. My role bridges creativity and technical expertise to deliver tailored, results-driven communications.

• Implemented CRM strategies to effectively manage and nurture incoming leads, enhance client relationships, and drive business growth.• Manage CRM database, ensuring accurate segmentation, reporting, and insights for strategic decision-making.• Worked closely with the marketing and sales team to align CRM strategies with overall marketing and sales objectives, optimizing the customer journey.

• Led email marketing strategy and execution, integrating copywriting, design, and CRM; leveraged CRM tools for audience segmentation, content personalization, and automation.• Development of 100+ landing pages, optimizing for paid search and promotional campaigns, which improved conversion rates and supported revenue growth.• Conducted detailed reporting and analysis on email marketing performance, utilizing insights to refine strategies, improve customer engagement, and maximize ROI.

• Drove dynamic paid search strategies on Google and Bing, significantly increasing lead generation and patient acquisition.• Elevated patient engagement and retention through innovative CRM and email marketing tactics, leveraging targeted workflows and A/B testing for metric enhancement.• Created high-conversion landing pages, blending compelling copy with intuitive design for peak campaign performance.

• Utilized leading affiliate marketing platforms (e.g., CJ, ShareASale, Linkshare/Rakuten) to optimize program performance, ensuring strategic partner alignment and compliance.• Established strong relationships with affiliates through effective communication, negotiation, and strategy alignment.• Analyzed performance data to provide comprehensive reports and insights to stakeholders.

• Led the design, copywriting, implementation, and management of email marketing campaigns, leveraging segmentation and personalized content to improve open rates, click-through rates, and conversion rates.• Managed the in-house affiliate program, expanding market reach and increased referral traffic and lead generation.• Utilized analytics tools to track, analyze, and report on the performance of marketing campaigns and affiliate program effectiveness, making data-driven adjustments to strategies that maximized ROI and enhanced overall marketing effectiveness.

Paradise Events & Entertainment Group (PE2G) is a multi-faceted entertainment group that included concert production and artist management for 70's soul artists and bands.