Senior Product Designer
Current* Led usability testing for the Panelist Survey App, identifying 6 key insights that drove product improvements.* Implemented Net Promoter Score (NPS) tools, increasing user satisfaction from -8 to +36 in one year through iterative, user-centered design improvements.* Introduced End of Survey Feedback (EOSF) to gather survey-specific user experience insights, further enhancing feedback systems. Till date got more then 30,000+ responses as user feedback data. * Re-designed and improved PT Load survey, boosting data quality and responses by ~24% through better usability and engagement.* Increased unique users from ~400 to ~550 and improved user retention by ~19% by refining onboarding and survey experiences.* Established a cohesive design system for a survey platform with over 1000s+ surveys, reducing development time and minimizing design inconsistencies across web and mobile.* Streamlined UX workflows by creating detailed documentation (Standard Design Process, PRD, SOW, Hand-off Guidelines), increasing team efficiency and improving cross-team collaboration.