* Led usability testing for the Panelist Survey App, identifying 6 key insights that drove product improvements.* Implemented Net Promoter Score (NPS) tools, increasing user satisfaction from -8 to +36 in one year through iterative, user-centered design improvements.* Introduced End of Survey Feedback (EOSF) to gather survey-specific user experience insights, further enhancing feedback systems. Till date got more then 30,000+ responses as user feedback data. * Re-designed and improved PT Load survey, boosting data quality and responses by ~24% through better usability and engagement.* Increased unique users from ~400 to ~550 and improved user retention by ~19% by refining onboarding and survey experiences.* Established a cohesive design system for a survey platform with over 1000s+ surveys, reducing development time and minimizing design inconsistencies across web and mobile.* Streamlined UX workflows by creating detailed documentation (Standard Design Process, PRD, SOW, Hand-off Guidelines), increasing team efficiency and improving cross-team collaboration.

* Led a team of 8 designers to enhance user experiences, optimize ads, and boost loyalty, while managing proposals and developing wireframes based on stakeholder input and competitive research.* Collaborated with Bentley Motors to design and develop their Visualiser App, enhancing the customer experience through innovative visual customization features. * Designed an e-commerce and inventory management app named "Click-it" from scratch for Holcim, the world's largest cement manufacturer, streamlining their operations and improving inventory tracking.* Designed "ASAPP," an on-demand food delivery platform that partnered with us to offer in-seat delivery options, making it Qatar’s first express pick-up service.* Contributed to Appventures’ growth in both development and design projects, helping secure 3 significant contracts with Indian government initiatives.

* Led a dynamic team that continually conceives, designs, and tests digital product offerings to enhance user experiences, streamline advertising integrations, boost loyalty, and drive increased usage.* I directly engage with clients throughout the design process, ensuring their vision is realized.* Some of the notable products I've contributed to include Kosh Crypto, ASAPP, My Parkings and Fleets.

* I played a pivotal role in a dynamic team, crafting cutting-edge products for major clients. This involved: * Crafting comprehensive Statements of Work (SOW) to align with client needs. * Collaborating in stakeholder interviews and brainstorming sessions to shape wireframes, informed by competitive research. * Embracing client feedback with an open-minded approach and integrating valuable suggestions. * Bringing designs to life through high-fidelity prototypes, offering a vivid preview of the final product. * Skillfully designing client proposals and pitch materials.

* Led end-to-end product design, leveraging insights from stakeholder interviews, brainstorming sessions, competitive analysis, and user research to inform product development. * Delivered critical design solutions for Appstudio.ca and Zazz.io, executing full-cycle redesigns that improved navigation and user flows, resulting in reduced bounce rates. * Designed "Alpha Match" a platform that enables seamless searching, posting, and promoting of pet listings globally, enhancing user experience for pet enthusiasts and service providers alike.* Worked on "MaxSold" a catalog app connecting sellers, bidders, and buyers with a quick and user-friendly interface.

* After honing my design skills, I transitioned to freelancing to enhance my craft and gain insights into real-world user behaviors, sharpening my design expertise and developing essential client management and project handling skills. * Collaborated with WCH (World Class Health), a USA startup, to establish their brand from scratch, designing a client microsite and a patient journey app, as well as providing marketing and funding pitch materials. * Assisted Xtracap in creating and streamlining their dashboard product, resulting in improved usability and a ~29% reduction in user complaints. * Partnered with VOOHOO Live to revamp their mobile app and website, enhancing overall user experience and achieving over 500K downloads on Android. * Created Sign-in app that enables users to book tables via QR codes in restaurants, reducing wait times and streamlining workflows. * Designed a quiz-based game app called Fundoo-Learning, engaging users through interactive content.