Tausif Hossain Email & Phone Number

Leading the marketing and sales teams in a Commercial capacity, for Post Consumer Brand's International Business (all markets ex-US and Canada) across 3 categories - Cereal, Peanut Butter and Pet Food.

Marketing lead for all International markets (markets outside – US, Canada). Member of Post Canada’s Leadership Team.Key Achievements:- Evaluated opportunities to derive value from existing value chain and review of potential manufacturing partners to define longer term growth drivers for Mexico- Led revenue management and mix profitability exercises for the international business delivering over 600 bps increase in profit margins over 2 years- Developed Long Range Plan for the international business, strategizing growth levers, focus markets/regions and roadmap to achieve ambition - Co-lead for the Canadian Pet business integration, involved in coordinating and aligning cross functional teams to support the integration of Nature’s Recipe from J.M Smucker’s to Post Consumer Brands. Led the marketing pillar to ensure we remain competitive with the support of the JMS team during the integration period- Member of the Workplace Sub-Committee of PCB DEI team, leading a sub-group on inclusion and belongingness. Worked on key projects to help ERGs, and make PCB a more inclusive environment for all employees

Responsible for the licensed cereals portfolio in Canada (Mondelez, Tim Hortons) and marketing lead for all international markets (markets outside – US, Canada). Member of Post Canada’s Marketing Leadership Team and Operating Committee.Key Achievements:- Led the development and re-launch of Oreo O's (licensed from Mondelēz GmbH) for 30+ markets in Central and South America, Middle East and South East Asia, delivering on a winning product experience to consumers- Worked on strategic entry into a potential white space market for breakfast cereals by formulating product strategy, Route-to-Market (RTM) and Business setup. Worked with local co-manufacturers and distributors to get insights into launch strategy for PCB- Developed a focused strategy for PCB's international business to serve as the foundation for growth over the next 3-5 years

Responsible for Licensed Brand Cereals (Mondelez and Tim Hortons) and Marketing lead for International Markets.Key Achievements:- Led the launch of Post Timbits Cereal for the Canadian market, which broke multiple innovation records at Post and is one of largest and most successful innovation launches in the category in the last 7 years- More than doubled the size of Post’s Licensed business through the launch of Post Timbits Cereal and growth of Mondelez branded cereals for the Canadian market- Created long term country-specific business growth forecasts and provided inputs to RTM strategy for a new licensing contract with Mondelez GmbH, allowing Post to launch Mondelez branded cereal across multiple markets around the world

Toronto, Canada Area

Responsible for the Adult Portfolio at Post Consumer Brands including the brands - Shreddies, Shredded Wheat, Raisin Bran, Cranberry Almond Crunch, Weetabix, Alpen, Puffin, Grainshop, Great Grains, 100% Bran. Key Achievements:- Analyzed low-margin, at-risk brands and received alignment from leadership to optimize the adult portfolio and focus investment behind core brands.

Dhaka, Bangladesh

Responsible for the Home Care and Personal Care categories with portfolio size of $185 mln. Managed all areas of Customer and Shopper Marketing focusing on growth strategies for all relevant sales channels, on-ground execution of Trade Activities, Creation of Shopper and Customer insight and channel blueprints and partnering Product Marketing team members. Additionally, joined as a member of the Customer Development Leadership team and supervised three regionally based resources, as direct reportees. Key Achievements:- Optimized 13% of annual trade spends by SKU rationalization, NRM and re-allocation of promotional budgets to strategic SKUs, resulting in 150bps incremental growth for portfolio.- Executed detailed field deployment plans for 3 major innovation projects worth an incremental turnover of $14 mln and ensured highest-ever distribution KPIs were achieved within targeted quarter.- Developed product specific promotion strategy focusing on “hotspot” markets to ensure that brands remained competitive, with the largest detergent brand gaining 50 bps in share over the previous year.- Managed the strategy and execution of a new business model with a white-good distributor for distributing the Premium line of Unilever’s Water Purifier – Pureit, resulting in quarter-over-quarter sales growth of 150%.- Developed an institutional and event-based new sales channel for Pureit, including creation of targeted promotional materials, training materials for brand promoters and contextual sales pitch, resulting in 10% additional sales revenue for the brand.

Dhaka, Bangladesh

Responsible for products in the Foods, Refreshment and Home Care Categories. Managed the overall brand marketing and communication strategy, created annual marketing plans, delivered financial KPIs and marketing budget spends, led product innovation projects in collaboration with multiple business functions, determined brand opportunities through consumer research and data analysis, developed marketing campaigns and media deployment plans and handled other day-to-day operations of the brands.Key Achievements:- Executed annual plans for the detergent brand RIN, including a core and a variant re-launch to ensure the brand achieved 9% volume growth and over-delivered profitability by 160 bps.- Led the launch of Knorr Noodles range, one of the most complex innovation projects for the company, resulting in the entry into a new category with opportunity of $30mln.- Managed the communication and content plan of Knorr’s Facebook page to ensure quality content to consumers, which resulted in a fanbase of over 200K within 2 years with high engagement levels.- As an additional responsibility, led the Competitive Intelligence initiative for the Company. Managed the collection of competitor activities from public domains and assisted the marketing team in War Games and Value Chain analysis.

Dhaka, Bangladesh

Joined as a Management Trainee under Unilever's Management Trainee program in the Go-To-Market (GTM) function. Responsible for developing a strategy for Unilever’s entry into food business by conducting research to gain consumer insights on the packaged food industry. Additionally, managed a brand in the Refreshment category with size of $15 mln. Key Achievements:- Crafted a 3-year strategy for Unilever’s entry into the packaged food category, which created a strategic roadmap for the company. The plan was approved and signed off by management.- Planned and executed strategic pricing and competitive promotions resulting in 24% CAGR and +300 bps brand share gain for the brand over 2 years.- Developed consumer engagement activations to popularize soup as a snack in the market and sampled new product with 600K consumers in key geographies.

Dhaka, Bangladesh

Joined in a contractual position, reporting to the Company Leadership Development Manager. Worked on a project for the Talent and Organization study, under Human Resources function. Assisted in conducting surveys and data collection of responses from Senior Managers. Prepared the final presentation for the study results – which was presented to the Company board.

User Experience (Ux) Design Certification

Bachelor'S Degree