Daniela Tavares Email & Phone Number

Brazil

Brazil

São Paulo E Região, Brasil

São Paulo Area, Brazil

Brazil

Lead change through a customer-centric rooted approach to develop and activate SA growth plan of all businesses: Corn, Soy, Crop protection. Also responsible for designing the Go-to-Market Strategy to ensure best cost to serve and distribution coverage for the Businesses growth. Currently leading a team located in Brazil and Argentina reporting directly to the South American Board level. Designed the brand differentiation Strategy at Corn Business through an outside-in view, impacting in changes on product pipeline, business pricing strategy and on grower experience;Led the optimization of margins for direct sales connected to a cost-to-serve reduction at Corn Business;Designed and led the enhancement of customer experience for 5,4K growers (5,2 Mnha) of Corn and 4K growers of Soy with NPS increase in crucial interactions and gross sales increase; Pushed digital transformation, implementing tools, Apps and marketing automation systems to became the grower experience more agile and personalized;Led Independent Channel Strategy in Argentina to a selective distribution model that allows coverage to the largest number of farmers through distributors, offering a profitable & reliable proposal of portfolio, striving Intacta penetration and cross selling opportunities for La Tijereta brand to protect brand market share;Improved cross data business analysis fostering CRM solutions which unlocked cross selling opportunities for Crop Protection Business for 4k growers;Guided an organizational restructuring, implementing new Marketing areas, e.g. Customer Experience (unique among Monsanto regions), rewriting roles & responsibilities and setting team approach and mind-set for a customer centered decision-making process.

Brazil

Recruited to drive commercial change and implement customer centric vision and culture within organization through tangible methodologies, tools and concrete deliverables. Led a team in Brazil to support business growth in Corn and Cotton, reporting to Board level in Brazil.Led an assessment of Go-to-market area, reviewing processes and channel mgmt. commercial conditions, bringing an optimization of distributor portfolio and marketing programs. Also established a strict management of Coops margins;Conducted different proven of concepts on experience, especially with sales team, starting with training for sales representative and sales manager on customer journey that resulted in NPS and gross Sales increase due to better product mix purchase.

Brazil

Drove transformation in the business, refocus from top-line to profitability based on omnichannel, product mix and replacement of raw materials, having as final goal a healthy P&L in Brazil;Revised brand strategy, repositioning from a Construction brand to a Decoration brand;Led the packaging redesign, new communication campaign and reestablished consumer target. Brand preference increased (already the mkt leader), market share increased despite of a price increase that brought gain of gross margin through trade-up of product portfolio towards high margin products;Drove a task force jointly with Lab team in which premium products were reformulated via new raw materials resulting in a cost reduction;Reshaped channel strategy, changing market programs to on sell out KPIs, that represented a culture change, decreasing inventories from 90 to 60 days on average;Restructured claim process that resulted in receiving Época award for the 1st time "Reclame Aqui/Complain Here" (best companies to consumers);Led the brand team in a robust 360º communication campaign, including Music, DVD, online, offline which achieved a recall advertising: 49% of target;Restructured the area, resulting in 30% HC reduction with a new organization design. As result were reporting to me senior managers responsible for Business Strategy, Channel & Trade marketing, Product & Pricing, Brand & Innovation and Marketing Intelligence.

Brazil

Responsible for the business strategy in the region as well for the Market Intelligence and Business performance areas. During this period, it was decided to sell Casa Blanca brand in Argentina due to high costs to be only the fourth brand of the market.

Brazil

Management of all 3 businesses for South America region – Marketing, Sales & Product Development + Laboratory. As additional role, Project leader of first Superabsorbents plant investment in the region – Camaçari Pole.

Brazil

Management of Superabsorbents (SAP) business for South America region – Marketing, Sales & Product Development (Laboratory team).

Brazil

Management of Ciba integration process into BASF South America. It was one of the fastest and most effective integrations in the recent history of BASF. Despite of the fact the original idea was mainly focus on cost synergies and keep mkt share leadership in key segments, top line growth opportunities were identified.

Brazil

Management of the Regional Strategy 2020, Global Nutrition Sales & Marketing program roll-out and Construction Business Portfolio Optimization

Germany

Responsible for the financial and personnel resources allocation within the Volunteer teams in Hamburg. Personnel selection process coordination for the Marketing, Media and Logistic departments. Management of events for 1200 volunteers from different nationalities, focusing on integration, technical trainings, motivation and engagement of the team

Germany

Management of suppliers network and controlling logistic operations. Coordination of events and public relations initiatives.

Brazil

Management of investment projects. Responsible for the strategy deployment into tactical actions and related KPIs. Marketing analysis for product launching, monthly reports on commercial indicators. Coordination of trade fairs, merchandising and website developments

Brazil

Marketing analysis on sales channels, product profitability and competitors assessment. Support on pricing strategy and packaging re-definition.

Brazil

Job rotation within all marketing departments. Coordination of Coca-Cola 1,5 Liter market launching and controlling of the “MiniMania” trade marketing campaign

Master Of Business Administration - Mba, International Marketing

Bachelor'S Degree, International Marketing

Education record