With over 14 years of experience in leading marketing and communications strategies for prominent brands in technology, finance, and lifestyle, I have developed a well-rounded approach that blends creativity, analysis, and execution. As a Marketing Manager at Nubank, the largest fintech company in Latin America, I oversee digital communications, manage a creative team, and spearhead innovative and relevant campaigns that connect with diverse audiences and drive business growth.Some of the initiatives that I have led or contributed to include La Diversidad Transforma, a campaign that promotes inclusion and diversity in the fintech industry, Nuróscopos, a playful and engaging content series that leverages data and astrology, and the Nu Academy financial education platform, which empowers customers to make informed financial decisions. I also collaborate closely with public relations, public policy, and other teams, using my diverse skill set and domain expertise to support cross-functional projects and initiatives. In addition, I share my knowledge and passion for marketing as a Professor at Collective Academy and ISDI, two prestigious educational institutions that focus on innovation and digital transformation.