Tawny Hickey Email & Phone Number

5th grade science, gifted cluster teacher

Gifted cluster teacher for reading and language arts.

-E-marketing communications for corporate initiatives with focus on East, Florida and Caribbean regions.-Project management of new corporate marketing Web site consisting of more than 1,100 pages of content. -Supervised Web site content selection/creative development including copy, imagery and template designs.-Prioritized and managed timelines of the marketing Web site’s multiple components to meet deadlines.-Ensured that content of the new corporate marketing Web site was strategically written utilizing best practices for Search Engine Optimization (SEO).-Implemented process and development of corporate-wide initiatives: pre-arrival and vacation experience planning e-mails and landing pages for 18 Marriott Vacation Club resorts.-Served as liaison between Marketing Operations team and interdepartmental teams including Customer Communications, E-commerce Marketing, Central Marketing Distribution and Central Sales Distribution.-Collaborated with Central Marketing Distribution to manage online vacation package offers.-Ensured all projects were reviewed by the legal department for brand and legal compliance.-Assisted with on-site marketing collateral support for select Marriott Vacation Club resorts.

-Daily project management for a portfolio of hospitality, travel and tourism-based accounts including Bahamas Ministry of Tourism, Nassau Paradise Island Promotion Board, Interval International, International Plaza Resort & Spa Orlando and Vista Club Orlando (Managed by Buena Vista Hospitality Group).-Maintain daily communication with client counterparts to manage relationship and ensure expeditious workflow.-Conduct weekly status calls and meetings with each client to discuss ongoing projects.-Act as liaison between the account services department and other internal departments.-Establish creative and strategic direction for all marketing and advertising materials.-Coordinate and track all media insertions and materials.-Resposible for all client billing to ensure accuracy and profitability.-Provide support in managing a $5 million media budget for Nassau/Paradise Island Promotion Board.-Oversee interns, training and managing their daily role in team efforts.

-Assisted with accounts including Nassau Paradise Island Promotion Board, Panama City Beach CVB, Interval International, Walt Disney World Swan & Dolphin Resort, Outrigger Resorts & Hotels-Hawaii, Special Olympics Florida, Mazatlan Hotel Association, Montecito Property Company, La Casa del Zorro Desert Resort, International Plaza Resort & Spa and Vista Club Orlando (managed by Buena Vista Hospitality Group).

Bs, Advertising, Business Administration

Activities and Societies: Alpha Chi Omega Sorority, Ad Society, American Marketing Association, Phi Eta Sigma, Golden Key National Honor.

Master'S, Elementary Education M.A.