Essentially tasked to understand the mindsets and capturing the imaginations of consumers, investors, business leaders, and key influencers in the business’s market. Accountable to play a primary role in leading and driving the brand marketing department while building strong relationships across the business internally and externally. As a thought leader, I'm putting together an exceptional brand marketing cross-functional team, and leading its development, driving new ideas and crucial day-to-day brand marketing operations with the support of this team. With strong understanding of the platforms, channels, and strategies/approaches that enables the brand marketing department to meet commercial objectives & investors' goals, I'm responsible to lead brand strategy and drive the operational delivery of strategy, inclusive of all modes of communications campaigns and brand management.

SUMMARYResponsible for managing marketing, advertising and promotional activities at LAUGFS Gas. Take steps to measure, enhance, and enrich the position and image of the company through various goals and objectives.PRIMARY RESPONSIBILITIESPlan marketing and branding objectives.Expand product solutions and offerings.Prepare marketing strategies.Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.Prepare and adhere to budgets.Oversee creation and delivery of press releases, advertisements, and other marketing materials.Formulate & lead creative productions of all marketing tools.Ensure brand messages are consistent.Gather and analyze customer insight.Nurture and enrich all external perceptions of the company and growth of market share.Deepen relationships with all stakeholders to ensure the most effective messaging and positioning of the organization.Lead all areas of content generation and production across all media platforms.Take calculated risks based on data-driven analytics.Drive overall CRM and direct marketing.Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

The breadth of my experience spans markets in different industries & includes the complete portfolio of Brand & Marketing Functions. As an employee of Holcim Bangladesh, I was being assigned to deal with all the brand management & Trade Marketing tasks.Duties/Responsibilities: # Brand Management & Communication.# Trade Marketing Activities, Direct Communication Programs, Activation Campaign.# Event Management.# Managing Database for Market Communication Acts.# Media Planning & Media Buying.# Supervising Creative Production. # Communication Tool Editing.# Public Relations Responsibilities.# Coordinating CSR Activities.# Managing Social Media & Digital Marketing.

Provided corporate service of brand management to Trust Bank, Samsung Mobile, Hamid Group & TVS Auto

Provided BTL based communication service to BATB.