Taylor Beukema

Taylor Beukema Email and Phone Number

Copywriter | Strategist | Emmy-nominated Producer @ Hope Network
Taylor Beukema's Location
Grand Rapids, Michigan, United States, United States
About Taylor Beukema

I am a pathological empath with a love for helping brands tell stories that make customers feel something authentic and unforgettable. With 10+ years as a creative, I have proudly led hundreds of successful copywriting and content strategy efforts—creating exciting go-to-market plans, engaging social campaigns, and meaningful brand communications that get results. My passion for storytelling and media arts stems from my background in television production, where I was nominated for an Emmy award for my work as a producer and editor at FOX Sports Detroit (Now Bally Sports Detroit). There, and at Grand Rapids-based Fox 17, I continued to develop my skills in social media marketing, video production, and direction. I currently use all these skills at Next Creative Co.—leveraging them to create impactful and innovative campaigns for my clients. I am always eager to learn new technologies and trends and to collaborate with other creative professionals to deliver impactful results.

Taylor Beukema's Current Company Details
Hope Network

Hope Network

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Copywriter | Strategist | Emmy-nominated Producer
Taylor Beukema Work Experience Details
  • Hope Network
    Creative Communications Lead
    Hope Network Sep 2024 - Present
    Grand Rapids, Michigan, Us
  • Next Creative Co.
    Senior Copywriter & Content Strategist
    Next Creative Co. Feb 2019 - Sep 2024
    Holland, Michigan, Us
    Lead all copywriting and content strategy initiatives at a 20-person creative agency. Advanced from Copywriter to Senior Copywriter & Content Strategist after 3 years.Regularly collaborate with art directors, project managers, designers, and clients on branding and marketing initiatives.Strategize, concept, and write long and short-form branding and marketing copy for B2B and B2C clients.Lead content audits and client discovery sessions for brands looking to refresh their brand and communication strategy.Lead pre-production and act as on-set director for commercial and video shoots.Concepted, wrote scripts, and directed multiple hour-long sales programs for multi-billion dollar foodservice client. Sustained viewership increased by 300% over previous years.
  • Ferris State University
    Marketing Communications Specialist
    Ferris State University Oct 2017 - Feb 2019
    Big Rapids, Mi, Us
    Created all content and strategically managed social media calendar for Ferris Statewide’s Instagram and Facebook accounts. Instagram followers increased from ~200 to 1k during my tenure. Created and led Statewide Stories content marketing initiative to celebrate non-traditional students at all 24 statewide campuses. This included conducting video interviews, shooting photography, and writing web stories using SEO via WordPress CMS.
  • Fox 17
    News Producer
    Fox 17 Oct 2016 - Oct 2017
    Started as Weekend Morning News Producer and was promoted to producer of the 4:30am weekday show after 6 months. The 4:30am show was the top-rated program in its time slot during my tenure. Spearheaded “snackable” social video initiative with the digital team. Wrote, edited, and produced 2-3 60s "snackable" videos daily for FOX 17's Facebook, Instagram, and Twitter. The top-viewed video received 900k+ views—a 400% increase. Managed breaking news, wrote stories for web and scripts for broadcast on tight deadlines, and managed all anchor and reporter communications before, during, and after each show.
  • Fox Sports Detroit
    Feature Producer And Editor
    Fox Sports Detroit Nov 2013 - Oct 2016
    Started as a Production Assistant and Studio Editor and was 1 of 15 PAs to be promoted to Feature Producer after 1 year. Wrote, edited, and produced two features per week for Detroit Tigers, Pistons, and Red Wings pregame and postgame programming using Avid Media Composer.Nominated for an Emmy for 'Remembering Ernie Harwell' feature (2015).Compiled 2014/15 Emmy-winning FOX Sports Detroit Station Excellence Reel.
  • Carbon Media Group
    Video Marketing Specialist
    Carbon Media Group Jul 2013 - Nov 2013
    Bingham Farms, Michigan, Us
    Aggregate outdoor and agriculture video content together for both our YouTube network and our online TV Network.Manage all partner relations.Market all YouTube and other video content across our network of websites.
  • Girl Scouts Heart Of Michigan
    Communications Specialist
    Girl Scouts Heart Of Michigan Jan 2013 - Jun 2013
    I help monitor and maintain all social networks. I also create videos to help promote the council, and I reach out to local networks to increase our reach and increase council traffic.
  • Michigan State University Communications And Brand Strategy
    Web And New Media Intern
    Michigan State University Communications And Brand Strategy Oct 2010 - Jan 2013
    East Lansing, Mi, Us
    • Provide a student social media perspective for MSU President Lou Anna K. Simon.• Make videos and write blogs to help provide student perspective on life at MSU.• Create social/post plans for designated weeks during the school year.• Engage with the MSU community via social media platforms
  • Fox 47 News
    Production Intern And Michigan'S Big Show Content Producer
    Fox 47 News May 2012 - Aug 2012
    I edited commercial promos and help provide visual content for Michigan's Big Show a few days a week.
  • The Rush
    Social Media Assistant Manager
    The Rush May 2011 - Aug 2011
    I created a viral video campaign, explored new social media outlets, and ran all the social media pages.

Taylor Beukema Education Details

  • Michigan State University
    Michigan State University
    Media Arts And Technology

Frequently Asked Questions about Taylor Beukema

What company does Taylor Beukema work for?

Taylor Beukema works for Hope Network

What is Taylor Beukema's role at the current company?

Taylor Beukema's current role is Copywriter | Strategist | Emmy-nominated Producer.

What schools did Taylor Beukema attend?

Taylor Beukema attended Michigan State University.

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