Sr. Executive, Digital Marketing And Communication
Current• Plan, execute, and monitor digital marketing campaigns across platforms such as social media, search engines, email, and display advertising.• Optimize campaigns for maximum reach, engagement, and conversion.• Present data through OVC/TVC and create animation and infographic presentations for specific audiences on digital platforms.• Develop compelling and relevant content for digital channels, including websites, blog posts, social media posts, email newsletters, and digital ads.• Tailor content to target audience segments and educational programs to effectively communicate Saic Group`s value proposition.• Manage the organization`s presence on social media platforms like Facebook, LinkedIn, and YouTube.• Create and schedule posts, engage with followers, and monitor social media metrics to track performance and identify areas for improvement.• Implement SEO best practices to improve website visibility and rankings on search engine results pages (SERPs).• Conduct keyword research, optimize website content, and monitor SEO performance using tools such as Google Analytics and Google Search Console.• Plan and execute paid advertising campaigns on platforms such as Google Ads and Facebook Ads.• Set campaign objectives, define target audiences, create ad creatives, and manage budgets to achieve campaign goals and drive qualified traffic to the organization`s website.• Segment email lists, create personalized email content, and analyze campaign performance to optimize email marketing efforts.• Track key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and campaign ROI.• Identify trends and make data-driven recommendations for continuous improvement.