Guides the creative process from concept to execution, ensuring high-quality and impactful content.Develop and maintain project timelines, budgets, and resources, ensuring projects stay on track and within scope.Manages the end-to-end production of visual marketing materials, including but not limited to ads, user-generated content, video sales letters, and other direct response formats.Coordinates with internal teams, including but not limited to designers, copywriters, and video editors, to ensure timely delivery of creative assets.Works closely with different talents, such as influencers, content creators, and actors to produce authentic and engaging content.Liaises with external agencies to ensure seamless integration of outsourced creative work with in-house initiatives.Reviews visual creative materials, ensuring they meet brand standards and campaign objectives.

Spearheaded the conceptualization and production of diverse multimedia content, including still imagery, graphics, and videos, in close collaboration with the marketing team, resulting in a cohesive brand identity across website, email, social media, and advertising platforms.Played a pivotal role in leading the company's brand refresh initiative, collaborating with external agencies to develop a new can design and subsequently translating it into a comprehensive brand overhaul, successfully launching the refreshed brand identity across all marketing collateral and packaging materials.Contributed to the development of strategic marketing plans and campaigns, leveraging creative insights and market trends to drive brand awareness and customer acquisition.Demonstrated proficiency in graphic design by designing innovative packaging solutions, including club pack boxes, 4 pack boxes, and can trays, aligning with brand aesthetics and enhancing product visibility on shelves.Coordinated and executed successful marketing events, leveraging creative content and promotional strategies to enhance brand visibility and consumer engagement.

Developed and implemented comprehensive digital marketing strategies, overseeing daily operations encompassing social media management, email marketing, and website optimization.Led a collaborative team effort to conceptualize and execute targeted marketing campaigns tailored to digital platforms, including the development and execution of a strategic paid advertising plan.Orchestrated successful photo shoots to produce high-quality visual content for brand promotion, utilizing photography and videography skills to capture compelling imagery and video assets for use across digital channels.Managed the company's website and design requirements, ensuring consistent brand messaging and visual identity across all digital touchpoints, while also spearheading website enhancements to increase online conversions and improved user experience.

Worked with executive leadership to define company brand standards including refining the PSW brand, establishing a mission, vision, and value statement, creating a company brand guide, and rebranding the subsidiary NWMHP brand under the PSW umbrella.Served on the project team for the purchase, build out, and overall design of a new 22,000 sq ft office space. My role in the project included managing furniture, finishes, and art work concept for the space which included working with 3rd party vendors, creating proposals and getting approvals from leadership, and managing overall final execution.Managed daily execution of marketing department needs including graphic design, social media management, website updated (Wordpress), managing a ticketing request system for collateral, and crafting brand stories and messaging through multi-channel marketing tactics.Worked with the Business Development Director to create Marketing Department processes and best practices, establish brand guidelines, and create strategy plans. Additionally, I helped create the first “PSW Founders Day” event that is an annual company holiday in recognition of the company’s foundation.

Strategically planed and executed a comprehensive marketing plan for a portfolio of residential and commercial properties in the Champaign-Urbana market.Oversaw all digital, print, and on-the-ground marketing tactics including social media marketing, digital and social ad campaigns, email marketing, web site management, graphic design, photo and video production for web content, copywriting, and event planning.Worked collaboratively with sales, accounting, operations, and management for a variety of projects. Reported projects, goals, and results directly to ownership.Managed a team of full and part time employees and guided them through a variety of projects and responsibilities.Proposed, planned, and coordinated a complete rebrand of the company including the logo, all print and digital representations of the brand, and refining the brand story and messaging. This process included designing and developing a new logo, updated colors, fonts, and other brand elements and implementing those changes across a portfolio of 47 residential buildings and 100+ commercial spaces. Additionally, I helped design, build, and launch a new website as a representation of the updated branding.

Designed, created, branded, and posted social media content on a strategic schedule for multiple clients.Handled client onboarding, included the collecting of information, accessing and linking social media accounts or creating new accounts as needed, answering any questions, orientating them on our systems and acting as their continued liaison.

Generated and fostered leads for students interested in enrolling into post secondary education and managed pipeline of prospective students to ensure a consistent and efficient process. Performed recruiting duties for the campus while meeting multiple monthly deadlines and budgets.Managed social media platforms and on and off campus events for current and prospective students.

Managed and directed over 20 field marketing Brand Ambassadors in two OrderUp markets on increasing demand, customer acquisition, campaign planning and execution- generating consistent growth in gross profit, demand, order volume, and new users across my region.Identified top marketing targets and tactics to engage potential new customers while allocating and managing an annual budget of over $250k and tracking monthly ROI.

Created and executed marketing initiatives and events which required extensive planning, coordinating with third party venues, restaurants, and event promoters to acquire new users to our platform and boost brand awareness.Managed, scheduled, and supervised a team of more than ten employees at events, through day-to-day tasks, and in weekly meetings. Maintained relationships with restaurant partners and staff to ensure a mutually beneficial partnership.

Acted as a brand ambassador for four demographically diverse radio stations at all on-site events, including concerts, fairs, festivals, and sporting events.Produced, shot, and edited video packages used on the station’s website and social media platforms (i.e., Facebook, Twitter).Assisted with listener relations and prize fulfillment.