Marketing and Communications Specialist at Marie MartensIn my role at Marie Martens, I was responsible for developing and executing social media strategies and brand toolkits. I managed all social media platforms, creating engaging content and overseeing community management. Additionally, I handled the editorial calendar, organised various photoshoots and assisted with events planning and execution.Key competencies and achievements:Project Management: Coordinated and executed pop-up events at the boutique, ensuring smooth operation and effective promotion.Asset Development: Created comprehensive brand toolkits and content, aligning with the brand's tone of voice and digital branding guidelines.Market Coordination: Assisted in the planning and execution of marketing events, ensuring brand consistency across different channels.Benchmarking and Reporting: Conducted monthly competitor benchmarking, provided market insights, and presented new strategies and trends for potential collaborations.Communication Skills: Facilitated clear and effective communication across internal teams and with external partners.Events planning and execution: Assisting with the planning and roll out of events as well as hosting clients This experience honed my skills in project management, market coordination, and digital content creation

Stylist and Content Creator at LociAt Loci, I combined my skills in market research and customer profiling to create impactful style guides for photoshoots, sourcing clothing from sustainable suppliers. This required a deep dive into the brand's DNA and target audience, guided by a detailed brief.Key competencies and achievements:Market Research and Benchmarking:Conducted thorough research on the brand and its audience, analyzing current market trends and competitors' strategies. Produced comprehensive trend and benchmarking reports to guide styling decisions.Asset Development: Created style guides aligned with the brand’s ethos, sourcing sustainable clothing and accessories to enhance brand authenticity.Project Management: Coordinated closely with team members to ensure that all deliverables met the client's expectations and standards.Innovative Content Creation: Developed innovative content by researching and integrating vegan and sustainable brands that complemented the brand’s image.Trend Analysis: Regularly reported on trends and provided insights to keep the brand’s styling ahead of market trends.This role refined my abilities in market research, trend analysis, and sustainable content creation

Marketing strategy and execution: I created a brand kit and utilised it throughout the communication and marketing materials Social media management: created and developed a strong presence of social media and a well developed brand imageBranded Merchandising: created merchandise with partners and organised campaign photoshoots

Brand Strategist and Event CoordinatorBrand Repositioning StrategyProject Management and Organisation: Led a comprehensive brand repositioning project, managing all stages from initial analysis to strategy implementation.Brand Kit Development: Conducted an in-depth business analysis to refine the brand’s image and developed tools to communicate its ethos and values. This included competitor analysis and internal brand assessment to reposition the brand as a premium/luxury entity through extensive market research and competition benchmarking. Created step-by-step strategies for successful repositioning.Events Coordination & PR:Pop-Up Sample Sale for Masa Mara: Organized a successful pop-up sample sale by securing a location at the Neighbour Goods Market through effective negotiation. Managed all aspects of the event, including planning, inventory, guest lists, invitations, press, and sales, ensuring a profitable outcome.Showroom Coordination: Facilitated communication with artists and global platforms to meet sample needs and coordinate showroom activities, enhancing brand visibility and engagement.Key competencies and achievements:Project Management: Efficiently managed multiple project components, ensuring timely and effective execution.Market Research and Benchmarking: Utilized extensive market research and competitive analysis to inform strategic decisions and reposition the brand successfully.Communication Skills: Demonstrated strong communication abilities by liaising with various stakeholders, including market owners, artists, and global platforms.Event Coordination: Successfully organized and executed events that promoted brand visibility and sales.This experience has strengthened my project management, market research, and event coordination skills

Assistant Project Manager at YAW ARCHIVEIn my role as an Assistant Project Manager at YAW ARCHIVE, I contributed to the creation of a two-part menswear collection for an external brand that sought our services. My responsibilities included interpreting the brand's brief and managing the entire process to deliver a collection that met their expectations.Key competencies and achievements:- Project Management: Oversaw the creation of the menswear collection, ensuring that all stages of the project were executed according to the client's brief and timeline.- Market Research and Customer Profiling: Conducted in-depth market research, trend analysis, and competitor benchmarking. Developed detailed customer profiles to inform the collection’s design.- Trends Research and Reporting: Created comprehensive visual mood boards based on current trends and research, guiding the design direction.- Communication Skills: Maintained effective communication between both parties to align the vision and ensure satisfaction. Facilitated regular updates and feedback sessions.- Asset Development: Compiled a digital pack for the capsule collection, including technical drawings, fabric and trim specifications, ready for supplier and manufacturer use.This experience enhanced my project management, market research, and trend analysis skills

Quality control Showroom co-ordination / Showroom displayVisual merchandising Pattern cuttingCustomer service

Events planning and organisationPress Coverage and PRVisual MerchandisingSales and CRMSocial media management Editorial styling and prop sourcing