Tayla Pearson Email & Phone Number

Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Engaging in projects spanning event management, creative campaign management, digital and film production, content creation, and live streaming. Specialising in major events, sporting events, brand activations, networking events, private dinners, weddings, and conferences.• Managed and contributed to creative projects for Beyond Productions, LIVE NATION APAC, SAE Creative Universities,NBC/Universal Music, Genesis Motors, Grand Seiko and Gucci Australia Pty Ltd.• Collaborated with the NRL, AFL, A-League, City of Parramatta Council, Questacon and Cancer Council to deliver successful events in administration, operations, staffing and customer service.• Provided production support, management and crewing for various creative projects ranging from commercial photo-shoots, TVCs and long-form projects.• Orchestrated end-to-end management of campaigns, projects, and events, overseeing from creative development through to delivery and post-event/campaign debrief.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Key member of the research and production team for "Memory Lane," contributing to the successful production of episodes featuring artists such as George Ezra, Solange, Jungle, Kendrick Lamar, Emeli Sande, George Benson, and Bobby Womack.

Sydney, New South Wales, Australia

Successfully managed event operations and workforce for major events at Accor Stadium as Key Account Manager for Venues NSW.• Head of workforce recruitment and operations team management, supported on contractual management, rostering and payroll.• Negotiated and secured new corporate travel agreements for interstate deployments.• Implemented a streamlined accounts process integrated with a new Purchase Order system for Venues NSW.• Coordinated the remote deployment for NYE 2024 in Melbourne, overseeing Victorian teams.• Received accolades from the workforce for approachable, empathetic, and supportive leadership style.• Collaborated closely with the Commercial Manager to track individual job costs across projects as directed by project managers.

Doha, Qatar

Coordinated swift relocation from Melbourne to Qatar within 6 days, overseeing interviews across 4 time zones for an initial workforce of 130+ candidates.• Managed all paperwork and drafted NDAs, demonstrating adept budget oversight and preparation skills for the workforce.• Adapted swiftly to local laws while drafting tailored employment contracts for Qatari-based and international employees, ensuring strict compliance and alignment with organisational standards.• Communicated timely project updates to all contractors, covering individual travel logistics, inductions, health and safety protocols, and comprehensive workforce planning and management.• Skillfully managed visa documentation and streamlined travel logistics for crew members.

Sydney, New South Wales, Australia

• Led direct reporting for over 550 staff across Australia's east coast, ensuring effective communication andmanagement.• Created a unified and automated recruitment process, enhancing efficiency and scalability.• Successfully staffed the 2023 FIFA Women’s World Cup, ensuring top-tier talent and operational excellence.• Successfully rostered all major events and sporting events at renowned venues on the east coast for NRL, AFL, A-League and major concerts despite timing overlaps and resource strain.• Drafted and revised all employment agreements, ensuring compliance and alignment during acquisitions.• Developed and implemented comprehensive HR and Wellbeing policies, including mental health practices and management.• Managed scheduling, employee requests, and absenteeism across a 7-day event cycle, optimising staffing and operational effectiveness.

Byron Bay, New South Wales, Australia

•Directed comprehensive asset localisation and branding initiatives for LIVE NATION Tours across APAC, overseeing delivery for high-profile acts including Harry Styles, Sting, Blink 182, and Red Hot Chili Peppers.• Led LIVE NATION's APAC rebrand, collaborating with teams in Singapore and NZ to align with brand standards.• Produced a 4-part series for SAE Creative Universities across remote locations in London and Melbourne, achieving 30% margin on project costs.• Negotiated corporate travel rates and produced internal videos for Gucci, maintaining high-quality standards and global alignment.

Sydney, New South Wales, Australia

•Collaborated with Netflix to produce the high-profile "Heartbreak High Campaign," driving significant brand engagement.• Secured and booked 22 international and domestic talents for the high-impact METAverse ICONIC Runway event.• Produced a highly successful Father's Day campaign featuring Benji Marshall and family, boosting brand visibility and audience engagement.• Directed contractual management for the creative marketing department, overseeing talent, contractor, licensing, and location agreements.• Effectively managed end-to-end content production, coordinating with internal teams and external contractors from initial concept to market launch.• Controlled project budgets accurately forecasted and allocated spend, and negotiated with vendors, contractors, and locations to secure optimal value.

Sydney, New South Wales, Australia

• Developed an asset delivery system (PMO) for THE ICONIC Marketing Department, transitioning content distribution from Wrike to Monday.com, ensuring efficient department-wide access and distribution of finalized assets from raw imagery through to copy and graphics.• Increased department credit card limit from $3k to $25k, enhancing project funding accessibility and operationalefficiency.• Achieved approval and payment of six-figure invoices within 48 hours, demonstrating strong financial management skills and operational effectiveness.• Collaborated with legal and accounts teams to streamline vendor onboarding and contractual processes, ensuring efficiency and compliance.• Enhanced organisational cohesion and performance by providing proactive support to PR, Brand Partnerships, and Talent Management teams through meticulous reporting, coordination, and contractual oversight.

Milsons Point, New South Wales, Australia