Responsible for building, developing, and managing a high-performance marketing team. Currently lead a team of graphic designers, videographer, social media specialist, and website developer. Key responsibilities include:- Assigning projects and delegating tasks to maximize team efficiency- Supervising day-to-day operations and providing clear direction- Evaluating performance and making necessary personnel decisions- Fostering a collaborative environment to drive marketing innovation- Aligning team efforts with overall business objectives- Recruiting top talent and making strategic hiring decisions- Training and mentoring team members to enhance skills and productivityMedia Planning and Execution:- Developing and implementing multi-channel media strategies across traditional and digital platforms- Overseeing media buys for TV commercials, radio spots, and OTT advertising- Managing digital paid advertising campaigns, including but not limited to:Search engine marketing (SEM)Social media advertisingDisplay advertisingVideo advertisingProgrammatic advertising- Negotiating with media vendors to secure optimal rates and placements- Analyzing media performance metrics to optimize campaign effectiveness- Allocating budget across various channels to maximize ROI- Ensuring brand consistency across all advertising mediumsSponsorships & Partnerships:- Identifying and evaluating potential sponsorship opportunities and strategic partnerships- Negotiating and structuring sponsorship deals and partnership agreements- Developing activation plans to maximize ROI from sponsorships and partnerships

Beacon Strategy is a full service Marketing and Public Relations Consulting Company. I provided expert marketing, PR, and management consulting services to C-Suite executives and business owners. Through comprehensive review, analysis and strategic planning, I offered recommendations and oversaw the implementation of tactical operational and marketing changes, with a focus on driving profitability and creating employee buy-in.- Assisted small businesses with reviewing, analyzing, recommending and building strategic and tactical changes to drive business profitability by increasing visitors to the website, improving conversion rates, and managing margin performance. - Identified target markets by utilizing detailed market research, specific demographics and lifestyle data- Created, planned, developed and executed social media, pay-per-click (PPC), and advertising plans in accordance with objectives and budget parameters.- Developed marketing plans that focused on the ways the business is promoted, how to increase the customer base, how to generate profits, and where new growth opportunities can be located.

Passport is a leading developer of technology-based solutions and services for the highly regulated payments, gaming, and financial services markets. The company's product portfolio includes redemption kiosks, quasi-cash, ATM, digital payments, cashless integrations, casino automation, regulatory compliance solutions, and bank-sponsored transaction processing. Passport has securely settled over $45 billion in funds to casino floors across the globe.

- Innovated marketing strategies through regular research on current market trends and competitor information to determine most effective strategies with greatest ROI.- Developed Marketing plans that increased social media engagement by 108%.- Utilized technical skills to create and implement SEO strategic plan, increasing website traffic by 134%.- Planned and executed internet communications strategy, directing the design of email messages and blasts, and the execution of public relations campaigns to ensure brand integrity and continuity of message.- Leveraged content creation abilities to write and edit a variety of content, including website content, promotion materials, e-newsletters and blog postings.

- Developed and maintained a strong online presence through numerous outlets, such as social media, blogging, content creation and more- Managed project budget, responsible for allocating, tracking and maintaining spending to maximize ROI- Created and distributed press releases and pitch stories that highlighted achievements and events to drive interest and increase recognition in the community- Responsible for the daily management of extensive databases and files, including managing confidential information in accordance with proper security procedures and best practices to maintain confidentiality- Developed strategic marketing plans that increased our retention to 90%- Supervised the planning, development and execution of advertising plans in accordance with objectives and budget parameters

- Created and edited the monthly newsletter, successfully re-vamping the publication from a one-two page informational sheet, to a full eight page publication that increase parent and community engagement, resulting in better retention and new enrollments.- Coordinated all copy, layout and photos and editing as needed, creating a strong, clear, branded document.- Created a strict schedule and effectively maintained timelines to meet publication deadline.- Planned distribution of newsletter to 40+ enrolled families in the school’s database, working with vendors to maintain lower costs and maintain budget restrictions.

- Led the recruiting of new talent, providing training and ongoing mentoring for new staff.- Managed client relationships through daily interaction with parents, including professional conflict resolution to ensure loyalty and satisfaction.- Managed confidential information and records, including updating and maintaining all student forms and emergency contact lists.- Provided a fun and safe learning environment that complied with Department of Early Education and Care policies and procedures.

• Reviewed and updated website• Wrote scripts for on-air-personality• Prepared for promotional events• Prize notification and processing• Assisted with marketing research• Database management

• Logged games• Assisted in choice of game highlights for on-air broadcast• Wrote scripts for on-air anchors