Taylor Lange Email and Phone Number

Spearheaded all aspects of Instagram’s first content acquisition program for the new IGTV product launch, led internal go-to-market across Meta, managed the global partnership submissions process, negotiated and executed 175 deals worth $20M.Drove product adoption by collaborating with over 300 Instagram creators to generate 5.3K pieces of IGTV content, including celebrities (Billie Eilish and Chris Hemsworth) as well as major editorial partners (Vogue).Negotiated complex, first-of-their-kind content acquisition deals with digital talent agencies to accelerate the growth of Instagram Reels; actively managed daily inquiries from agencies and creators regarding contract terms and obligations, onboarded 3K creators in total, exceeded our Reels content creation goal by 150%.Shaped go-to-market deal strategy for the launch of Facebook Reels in collaboration with Facebook’s product leadership, executed 570 Facebook-first creator deals to acquire 17K Facebook Reels in 6 months. Managed negotiations with Paramount and Warner Brothers for Oculus virtual reality headsets, escalated and resolved major deal blockers over publishing rights with Meta leadership, strengthened cross-company relationships with the Oculus team. Created and implemented a “Creator Deals Playbook” to teach and mentor fellow business development leads and cross-functional teammates on deal-making best practices and processes.Trained our music team on best practices for our agency-driven Reels acquisition model, which led to the execution of two major music labels partnerships to onboard 250 music creators to Instagram Reels.Advocated for and championed the build of a new one-click contract tool that decreased the lift and turnaround time of obtaining contract signatures by 75% solving a significant pain point for the content organization.

Supported deal negotiations globally across Sports, Creators, News and Entertainment verticals; bolstered collaboration efforts with cross-functional Finance, Legal and Product teams.Maintained data integrity for our Deal Pipeline Database; our primary record keeping tool for all content acquisition deals.Executed 38 deals with creators for a new Instagram Creator Research Program to deliver valuable product feedback.

Served a diverse client base across music, lifestyle/blogger, television, and film industries, overseeing talent and brand programs from start to finish for 30 partnership deals worth $2.4M. Acted as direct point of contact for 17 music clients including Lauren Alaina, Midland, and Michael Jr. (comedian) securing and managing sponsorship deals for them by assessing their goals and pitching to brands for upcoming projects.Forged new relationships with 70 agency and brand contacts through extensive cold outreach by assessing their marketing goals and creating tailored pitch material to showcase strategic music brand partnership ideas with specific artists. Conducted multiple annual presentations for brand executives that involved hosting acoustic artist performances and Q&A sessions to showcase priority talent to brands, reveal upcoming artist music and tours and present recent case studies of successful artist/brand partnerships. Built and grew the existing artist network by attending client concerts and events, developing relationships with the artists’ teams, and ensuring accurate representation of clients to brands.

Provided comprehensive administrative support, responsible for maintaining open lines of communication between management, brands, agencies, labels, publishers and talent and keeping them abreast of project status, risks and outcomes. Key responsibilities included managing active programs, on-site activations, sales materials, pitch deck creations, exclusive content development/management and coordination of closed deals.