Taylor Armstrong Email & Phone Number

Collingwood, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Halifax, Nova Scotia, Canada

* Responsible for the building and management of a regional commercial sales team focused on the RTD/Cider Category of the beverage alcohol industry throughout Atlantic Canada. * Collaborate with the Atlantic liquor control boards as the Key Account Manager, managing inventory, building trade plans, and promoting the portfolio of Mike’s Beverage Company. * Results driven manager responsible for a 400k case business that achieved the top regional performance in Canada YOY in 2017. * Performance focused while managing the regional P & L and trade plan budget. Measured on net revenue, market share, and innovation volume KPI’s.

Toronto, Canada Area

* Provided support and leadership to the commercial sales organization throughout Eastern Canada. * Collaborated across multiple functions to facilitate top level execution at retail in conjunction with the Sales Team. * Established and took the lead on weekly sales meeting’s, and monthly business reviews that were presented to the national leadership group. * Built, managed and coached a team of merchandisers in Ontario. One of these individuals became the first successful candidate from MBC to be accepted to the Labatt SMT program for high potential sales talent.

Toronto, Canada Area

* Responsible for sales and customer relationship management across multiple territories in both retail and on premise channels for the #1 producer of RTD products in the country. * Managed and scheduled daily activities of merchandiser support throughout the territory to maximize brand awareness and offer value add to retail partners. * Built strong, data driven business cases to drive sales across both retail and OP resulting in balanced growth of our brands.