Oversees all day-to-day marketing activities associated with the Amtrak Downeaster. Including but not limited to: developing marketing strategies, executing marketing campaigns that increase ridership and brand awareness, and assisting with other efforts promoting travel via passenger rail.> Lead, develop and execute marketing programs and campaigns from start to finish. > Establish marketing strategies, identifying target audiences, and developing marketing plans across different channels and segments. > Manage and allocate marketing budget.> Manage the advertising agency of record and creative contractors. Overseeing all creative development including production of promotional materials, website, television ads, digital campaigns, social media, newsletters, brochures, and other graphics. > Day to day handling of social media, website management, copywriting and content marketing.> Analyze ridership, market trends, and monitor other marketing metrics to track effectiveness and identify ways to improve sales and marketing efforts.> Facilitate and manage grassroots marketing efforts such as email marketing, chamber and tourism group outreach, group sales, local sponsorships and more.

Assistant to the Operations Manager Overseeing all commercial flooring long-term planning project coordination.In House Marketing and Brand Strategist - Point of ContactDaily tasks include but are not limited to: Weekly planning and forecasting of Commercial Flooring Installs.Scheduling site visits, applicable Moisture Testing & Moisture Mitigation.Coordinating material deliveries out of our warehouse to various job sites around Maine.Working closely with Project Planners and Purchasing to seamlessly forecast and schedule a commercial project. Adjusting manpower as jobs change on the fly.Tracking installers' daily project progression and reporting to Operations Manager and Project Managers.Tracking repair work, punch lists and items requested out of scope. Daily assessment of 'Site Fotos' to further plan and gauge site readiness and progression.Providing administrative support to Operations Manager, Operations Team, and COO. Logistical support to all other departments as needed. Responsible for completion of all Pre-Jobsite clearance and safety documents. Create and nurture long-standing relationships with our current vendors, superintendents, subcontractors, and our clients. Use PWC reach to drive awareness to important charities and fundraisers by honoring our company mission, and making an impact locally. Supports PWC in any other way as needed by others.

Leading the practice through a complete rebrand, while remaining a leading resource for eye care in our community. Efforts around community outreach amidst a pandemic has been at the forefront of our plan. Initiating new - at home - options for patients with a goal to reach new patients and customers as the landscape of retail and manufacturing are affected. Manage all social and outreach activations. Produce content relevant to our patients and new customers. Drive sales in our Optical Department through new marketing tactics and promotions. Procure props and studio needs for in house production. Manage website updates with vendors provided. Create Print Material for practice use. Manage, facilitate and attend all PR driven events and shows. Practicing Optician in Optical Department. Administrative Duties as needed. Billing. Inventory Management. Team Work. Patient Care.

Responsible for all continued growth of the Vista of Maine, Including all Tasting Room revenue, and property improvements. U-Pick Orchard marketing, staffing, and Airbnb property management. The role includes management of all employees, maintaining inventory and accurate product orders, equipment knowledge, marketing of the venue, website build and maintenance,  fulfilling all internal needs administratively while also providing a friendly and reliable face on site. Reporting all weekly profits and sales to the accounting team. On occasion, I would assist the sales team and sell to restaurants and bars - the RH Hard Cider product. Aided in brand strategy development. As well as provided assistance to other farms and tasting rooms with marketing assets and event planning. During March of 2020 - during our shut down. I lead the initiative to sell craft kits online, continued to supply online content and email marketing while maintaining the property through various tasks such as tree pruning.

Vista of Maine Tasting Room Manager

First point of contact at Maine Inland Fisheries and Wildlife Headquarters in Augusta.Serving the Information and Education Center and all other agency departments as needed.Day to day duties include; Answering multiple phone and email correspondences with clerical support provided to various recreational users in Maine, and field staff, including but not limited to: clarification on Hunting and Fishing Laws and Rules and Regulations. Licensing and permit inquiries, nuisance wildlife and damage control coordinators information given daily. Agency events, social media support, creative production support, and all other duties as determined by staff.

Proficient understanding of social media platforms, creative development, timelines, social strategy and engaging content types. Day to day included, successful management of all social communities including but not limited to; brainstorming, proofreading, researching and producing useful recipe and how-to content for various CPG clients. Completing presentation documents needed for client presentations and campaign approvals. Meeting all deadlines with appropriate deliverables, engaging with online communities and answering to crisis situations as they arise. Skills in copywriting, photography, event coordination and influencer management tapped into daily. Understanding campaign success demonstrated through digital reporting and tracking.

Served as the first point of contact for the agency while managing front office functions and providing administrative support such as scheduling, office event and meeting coordination, business correspondence, and inventory management of all office/house supplies and equipment. Assisted all agency departments as needed.

Temporary Internship with Teen Vogue Haute Spot, a pop up store at South Coast Plaza In 2009. Brand AwarenessEvent PlanningTeamworkPublic SpeakingMerchandisingCustomer ServiceSponsorshipAdvertisingRetailProfessional SellingFashion