Taylor Avery Email & Phone Number

Washington, Dc, Us

Develop innovative advertising & marketing campaigns for clients across industries. Previous projects entails, but isn't limited to, campaign strategy, development, & execution, budgeting & campaign optimization, as well as reporting & insights recommendations and future planning.Key Accomplishments:Coach project managers & advertising leads on how to present data and strategize advertising campaignsCut CPL by over 75%Increased ROI by 5x

Arlington, Virginia, Us

Led the execution of audience acquisition and engagement campaigns across email, web, and paid social channels, resulting in a 15% growth in subscriptions. Managed and optimized LinkedIn and Google Ads, improving campaign ROI by 50%.Developed and implemented email marketing strategies that increased deliverability by 10% through enhanced segmentation and list hygiene.Leveraged analytics tools like DOMO, Salesforce, and GA4 performance dashboards to use data-driven insights, creating a 30% boost in campaign efficiency.Key Accomplishments:Generated 1M in revenue in under 6 monthsImproved ROI for paid media by 50% in 1 month

New York, Ny, Us

Served as the primary contact for APAC and LATAM regional teams, leading the development and execution of digital acquisition campaigns that boosted engagement by across markets.Utilized analytics tools to consolidate data from multiple sources to track optimization opportunities and actionable insights.Acted as a key resource for global strategy implementation, ensuring consistent execution and success across regional campaigns.Key Accomplishments: Relaunched Singapore Disney+ on Social and Display channels Coordinated & facilitated the first Disney+ Day launch in Japan, Korea, Taiwan, and Hong Kong

Brooklyn, New York, Us

Managed and optimized Facebook and Google Ads campaigns, achieving a 5x ROI through best practices in campaign structure, creative development, and conversion tracking.Implemented data-driven strategies that reduced acquisition costs by 50% for paid social campaigns while improving overall performance.Collaborated with cross-functional teams to create marketing materials and digital assets, ensuring consistent and effective campaign messaging.

Brooklyn, New York, Us

Serve as the direct point of contact for clients and lead client teams in developing and delivering digital marketing and advertising services. Lead advertising strategy discussions, present recommendations, and report regularly campaign data and performance. Lead hands-on training with clients on paid advertising, the Google Ad Grant, landing page recommendations and other areas of marketing. Plan, write, and edit Youtube quarterly content and produce WW site content. Develop advertising strategies and assist in building marketing emails for WWU Live.Key Accomplishments:Improved CPA across clients for lead gen and other acquisition campaigns and provided future advertising strategy and roadmap for clients dependent on their current & yearly goalsIncreased ROI by 5x during the giving season through creative and innovative advertising strategy and improved results through year-long marketing strategy

New York, Ny, Us

Manage creative requests, pixel tracking, and ad troubleshooting to provide accurate reviews. Facilitate creative testing to analyze content quality and ensure efficient ad campaign delivery. Collaborate with Product Marketing and Sales teams to produce a fluid, standardized process. Launch SmartBrief publications to deliver trending business news and insight to industry professionals. Create, audit, and report on CPM, CPL, and SOV section sponsorships to promote and improve brand visibility. Key Accomplishments:Consult Product Marketing and Sales teams for effective social media product and media kit for clients such as Facebook, Twitter, Pandora, Hulu, Showtime, etc.Coordinate and execute marketing campaigns to maintain brand consistency and magnify consumer awareness.*Worked with large clients such as Deloitte, Facebook, SnapChat, Twitter, Hulu, Showtime, and more.

Warwick, Ri, Us

Develop a positive living environment designed to link community, faculty, and residents, often resolving conflict. Promote academic excellence, address student needs, and encourage involvement among residents in a way that supported the mission of the University and Residence Life. Create and execute programs to promote community and student engagement.

Washington, Dc, Us

Contributed to planning, development, and implementation of national, state, and local media campaigns to preserve and protect the integrity of water. Monitored news coverage in Florida, Maryland, New York, and Illinois to create newsletter articles, news advisories, talking points, letters to the editors, and web news and blog responses. Pitched issues and reports to journalists to gain positive publicity and raise awareness. Devised promotional website, social networking, and news discussion strategies to educate residents on food and water quality.

Collected graphics, images, and videos from members and leadership to diversify content and boost rankings. Authored and managed engaging Twitter and Instagram content to attract and gain followers. Monitored social media channels to provide responses to questions and moderate comments. Pitched, conceptualized, and optimized campaigns to support the organization’s mission statement of allowing young Africana leaders to receive the skills and experiences they need to be global citizens. Measured web traffic and collected SEO data to amplify performance. Key Accomplishments:Created posting schedule and optimized copy that increased followers by 50% in two months.Two years of travel to South Africa, Ghana, Uganda, and Rwanda for cultural immersion and service.

Designed engaging, informative visual content to provide essential information to parents. Created and managed monthly newsletters and student newspaper to advertise upcoming events and significant announcements. Monitored school website, web traffic, enrollment updates, and SEO data to improve rankings. Key Accomplishments:Expanded web traffic by 25%+ on a weekly basis.Orchestrated marketing strategy that generated $500 profits.

Assisted a small community based organization as a social media strategist to bring awareness of the harms they face from factory farming. Working with their team, we created memes based on the goals of the organization’s campaign and organized a posting schedule.

Washington, D.C., Us

Assist in identification of new opportunities for funding, and preparation of necessary documents to pursue these opportunitiesAssist in donor outreach and managementDraft communications materials for print and webProduce ‘Weekly Update’ document for GFI staff and Board of DirectorsUpdate and maintain GFI program webpages

Washington, Dc, Us

Manage executive calendar, including setting up meetings and scheduling appointments.Coordinate the communications and logistics of staff meetings and produced materialsCommunicate with board members and managed materials and details for quarterly board meetingsMonitor email and reply on behalf of the Executive Director on related issues

Elk Grove Village, Il, Us

Researched government and private data and news reports on human trafficking Organized and compiled presentation and communication piecesSet and directed meetings with human trafficking campaigns and shelters

Bachelor’S Degree, Organizational Communication, General

High School Diploma