Taylor Barch Email & Phone Number

Charlotte, North Carolina

Charlotte, North Carolina Area

Compose press releases, social media posts, and content for internal and external company websites. Create and maintain event planning templates. Prepare monthly event report of upcoming events for senior leadership. Partner with creative teams to produce marketing materials including t-shirts, takeaways, and booth designs. Responsible for the planning and execution of trade shows, conferences, and meetings. Create integrated planning timelines to coordinate pre-event logistics, exhibit design, set-up, transportation, and event execution. Coordinate creation of marketing collateral and promotional material.

Charlotte, North Carolina Area

Point of contact for all Industrial Business Unit events for vendor negotiation, logistics, and registrations. Write content and design client-specific collateral including video scripts, data sheets, and brochures. Assist with establishing and managing digital asset management system (OpenAsset). Design, print, and ship conference collateral. Create/review presentations ensuring branding guidelines are met. Photographer/editor of executive headshots and local company events.

Charlotte, North Carolina Area

Spearhead company-wide social media efforts. Assist with writing proposals and contracts. Design, order, and ship various conference materials. Assist sales team with outreach to clients. Ensure company message and design is consistent. Research and compose articles for quarterly company magazine. Handle all aspects of external marketing materials including design. Utilize Adobe Photoshop, InDesign, and Illustrator CS6 for internal and external design projects.

Organized and managed the USA Pavilion at international military/defense and mining trade shows.Managed company related promotional activities and coordinated logistics for various military and defense trade shows. Assisted clients with the planning and execution of 7 international events including USA Pavilion organization, budget preparation, on-site coordination and management of various onsite teams. Developed integrated timelines to coordinate pre-event logistics, assisted with creating exhibit design, transportation, security, and allocation of services. Prepared post show reports and summaries for the company President. Developed creative strategies to increase booth attendee traffic, conduct event metrics analysis. Managed technology inventory including sending assigned technology to conferences and troubleshooting any onsite issues. Created and managed tradeshow calendar. Developed sponsorships and promotions for the USA Pavilion and overall event.

Researched, canvassed and identified new business opportunitiesConducted client relationship management by resolving client issuesResearched and processed confidential information in compliance with specific county requirementsDeveloped a training manual for employees, in addition to training staff in database usageMaintained reports of project progress, issues, future improvements and client satisfaction.Voted employee of the month, May 2010 for exceptional work, going above and beyond my duties to assist co-workers, and a positive attitude

Developed integrated marketing and communications campaign to increase usage of the UNCW Career Services website by 20 percent Researched and developed strategies and tactics including new branding, taglines, targeted promotional items, advertisements and brochuresDesigned stress balls, in the shape of a computer mouse, as give-a-ways at sporting events in order to give students a tangible object to reference the new websitePitched plan to client for adoption; print and radio ads were client favorites

Pitched news releases to TV and print media; updated media list; edited, compiled and distributed media kitsConducted daily media research, compiled clips and established archive of press coverageDeveloped and supported implementation of internal communications tactics, including inaugural employee film festival for the Silver Anvil award-winning ethics awareness campaignWrote and published intranet articles on topics such as the summer intern program and ethics film festival Assisted with logistics planning and execution of special events including hosting community and business leaders at the Lowes' Motor Speedway GDATP Suite