As the driving force behind our product positioning, messaging, and go-to-market strategies, I work closely with cross-functional teams, including product management, sales, and customer success, to develop compelling marketing materials, campaigns, and programs that drive demand and adoption. Ultimately, responsible for presenting our solutions to the market, ensuring alignment with customer needs and market trends.

Research Market Trends • Researching and analyzing the market Limeade serves to understand how to best position our products and services and drive an effective GTM strategy • Responsible for the North American industry landscape, including key trends and industry shifts • Buyer personas. Define and analyze buyer journeys including pain points • Build relationships with key industry analysts and ensure they are aware of our product offering Go-to-Market Strategy & Storytelling • Lead go-to-market strategy and feature/product launch plans of the flagship Well-Being solution + strategic partnerships • Define compelling and differentiated messaging that conveys a powerful story and consistently communicate value proposition across channels • Understand the product line in-depth and create the product narrative • Be a voice for our customers/target buyers in strategic planning to influence the business and product strategy • Strategize on content creation, sales enablement and marketing campaign reviews • Work cross-functionally to set pricing and packaging that aligns to the product value • Partner with the broader Marketing team to produce content/programs that include, customer stories, webinars, product sheets, product videos, thought leadership, etc. that aligns with product positioning and drives product sales Internal Communication & Enablement • Work with product and engineering to define product roadmap and timelines • Collaborate with Sales, Marketing and Product to create a differentiated product narrative decks, positioning, competitor analysis, buyer personas, and sales enablement materials • Be the internal expert on the competitive landscape and educate stakeholders consistently • Collaborate with the content marketing team to create thought leadership content • Function as a critical thought leader and influencer for your product and subject area.

- Strategic collaborator on all go-to-market planning and execution for the Limeade Well-Being solution - Subject matter expert on the HR buyer and buyer journey- Partner to the marketing team when dreaming up ways to deliver product value to the market - Customer advocate and partner to the Customer Success team responsible for driving customer retention- Building strategy and content for company wide enablement process and presentations

Core responsibilities included guiding the product positioning in the marketplace and building a strong technical brand for Simplify3D.

Responsible for building a strong market presence and fostering customer loyalty. Developed and executed comprehensive marketing plans encompassing digital, social, and traditional channels, tailored to our target audience. Closely collaborating with the sales and product teams to align marketing initiatives with business objectives, ensuring cohesive messaging and positioning.

- Create and drive the voice of Manta's subscription based services and products to grow a loyal, engaged user base. - Identify, develop and evaluate marketing strategies based on company objectives and market trends. - Oversee brand and product messaging and manage a consistent marketing voice internally as well as toour 20 Million monthly users.- Responsible for increasing retention by scaling and growing a current product. With the strategy and initiatives I put in place, after six months, primary KPIs increased by 50% which showed a month over month retention increase of 25%. Plus overall satisfaction of our paid subscribers with an NPS score of 4/5 (up from 2/5 the year prior.)Additional responsibilities include: - Initiate, create and implement strategic, online marketing programs to drive key Member KPIs at scale for Manta products- Define and recommend new features and tools to help drive adoption and social sharing of core products- Create effective sales tools and training materials for the client facing teams

- Act as the voice of the customer within the organization.- Identify opportunities for additional products or services that may benefit the customer.- Educate customers on new features and updates.- Provide feedback to the product team based on customer input.- Advocate for features and improvements that will enhance the customer experience.- Work closely with internal teams (e.g., sales, support, product) to address customer needs.- Coordinate resources and support for customer projects.- Ensure alignment between customer expectations and company deliverables.

- Manage contract renewals and ensure timely execution.- Maintain regular communication with customers.- Build and nurture long-term relationships.- Facilitate a smooth transition from sales to account management.- Conduct onboarding sessions and training.- Serve as the primary point of contact for customer inquiries and issues.- Develop and implement strategies to increase customer retention.- Address any concerns that may impact renewal decisions.

As the Solutions Coordinator, my focus is to grow campaigns and relationships with our largest clients. By incorporating strategic solutions and customization I strive to offer service excellence to our largest customers. As support to our 7 members of a remote Sales team- I work with them in all pre- campaign, during and post campaign matters: i.e. presentations, researching clients/ prospects, client/ agency interaction etc. I also provide reporting and campaign analysis to reps who request them during and post campaigns. With the team working remotely, I act as the liaison of communication between them and our office. I am on hand to project manage all requests that come in, working closely with people in the office to provide data and/ or solutions to efficiently and effectively complete the tasks assigned.I also handle the financial analysis of the Sales organization. Creating and maintaining spreadsheets, calculating split accounts and responsible for each Sales Manager's commission breakout.With the integration of Salesforce.com, I have been made the System Administrator and first point of contact for this upgrade. Working inter-departmentally, I help brainstorm best practices and once built, implemented those practices into our Sales process. Salesforce has made an enormous impact on our department as well as the company, and is constantly evolving.