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An innovative global SaaS business leader with a proven ability to develop high-performance agile teams. At Repsly, we empower retail execution teams to achieve peak performance in the field and maximize their impact on sales. Our best-in-class software equips teams with the real-time data and tools they need to take the right action in the right store at the right time to have the biggest impact for their brand.

o Established plans to achieve $81MM in sales by facilitating the largest market transition to-date by launching Red Bull Distribution Company in Massachusetts. o Aligned with leadership and developed best in class processes to launch clear go-to-market strategy for the brand and maintain retailer relationship and execution during the transition. o Worked alongside the Director of Distribution to launch a network of 50+ routes and 9 district and account managers across 4 facilities to successfully over deliver plan $3MM, +3.9% in dollar growth for 2019. o Created a retailer profitability tool and insights-based selling process for distributor personnel to leverage in improving execution with over 2k independent retailers, resulting in an increased contract participation of +13% and a shelf per store average of +5.1, resulting in us overdelivering 2020’s goals by Q3.o Transformed large format programming, with a focus on promotion execution at key retailers including Walmart, Target, Ahold and Albertsons. This has propelled Massachusetts to be a leader in IRI Food Growth with a current +19pt share gap vs. competition.o Improved adoption and execution of Brand Marketing campaigns by providing distributor sales teams a clear purpose through coaching: to drive physical availability as the Marketing team creates mental availability. Creating buy-in around key user occasions has created best-in-class collegiate market execution, 90% distribution in 10 days for new products, dominating in-store brand awareness thus growing Household Penetration +2.1% YTD, outpacing National. o Overdelivered national plans for 7-Eleven, by gaining access to proprietary retailer data through a strong retailer relationship and leveraging it in a selling process to gain shelf space from competition, increased average shelves per store from 3.6 to 4.5. This process was scaled across the entire Northeast and other parts of the U.S.

o Sold over 1.6MM cases ($72MM) annually by managing the brand’s in-store execution across 5,000 outlets with 2 independent distributors and multiple stakeholders across distributor ownership, operations, marketing and key accounts. o Built and owned annual business plan with my distributor partners, including bottom up volume targets, unique execution plans, key milestones and delivery dates. o Managed distributor and retailers to hit volume goals by setting monthly priorities, forecasting sales trends, problem-solving to increase daily rate of sale, and providing feedback on market execution and distribution.o Advocated to adapt national retailer contracts to better meet market needs within the convenience and liquor channels to increase in store presence. This produced shelf gains of +0.5 year-over-year and +80% cooler and display presence. o Directly managed relationship with multiple retailers. Established joint business plans to creativity meet need of retailers and the Red Bull brand. o With largest retail partner, delivered against all 3 priority locations in-store, landing +1 shelf, displays, and 1st cold position at register across 4 states and multiple distributors. o Broke down door with key college campus retailer to establish a relationship and improve in-store presence and promotional activity, while reducing cost per case rates. o Advocated for and gained an additional Key Account Manager at my distributor. By building impactful relationships with District and Market Managers, it resulted in an increase of +1 front end cooler per store at Walmart, the protection of SKU distribution at CVS by placing 46 front end coolers, and implementation of 180 profit-zone coolers across multiple Albertson’s banners.

o Led a multi-layered sales team of 21 employees to deliver the highest $ sales in the Northeast region, averaging $3MM in sales per quarter across all grocery and mass-merch retailers. o Named the #3 district in the region, based on sales growth, cost and customer service.o Hired, trained, and continually coached my team to retain top talent and create a culture that was built to perform and execute towards company vision.o Honed team’s selling skills to increase permanent and temporary display execution around key shopping behaviors and big moments, accomplishing single serve availability at every checkout and delivering 200% standard weekly volume on display pre-Superbowl and holidays. o Restructured process for weekly team meetings to ensure goals and expectations were clearly defined and team members were engaged and armed with the critical information needed to hit plan quarter-over-quarter.

o Led a sales team of 8 route sales representatives to be the #1 Small Format district by overdelivering business plan with a volume growth of +7.8% to PY. o Overdelivered Single Serve package growth by improving permanent in-store displays through partnership with Regional Managers of key chains like CVS, 7-Eleven, Target, Family Dollar, and Cumberland Farms.o Increased sales and distribution of convenience food portfolio, while controlling cost. o Proactively planned new point of sale infrastructure to help team increase visibility and add points of interruption, doubling the size of the portfolio in sales.

o Enrolled in a leadership program designed for high potential candidates. o Owned route firsthand within a direct store distribution model, responsible for merchandising, inventory and cost control. o Achieved $ sales and execution goals weekly. o Studied and applied learnings from courses provided to designate including Solution Selling, Perfect Store Concept, and negotiation techniques.

As a Student Brand Manager it was my role to share my love for the brand with my peers. I was responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. My top priorities were reaching new students, exciting students, increasing sales and managing the Red Bull brand on a collegiate level. • Utilize interpersonal skills and ingenuity in efforts to develop unique and effective ways to bring the Red Bull brand to life, such as product activation and events• Leveraged relationship with key influencers to grow brands impact and presence on campus.• Work closely with sales reps to oversee point-of-sale marketing efforts and identify new opportunities for sales• Unique brand activation: gained early access to business schools lecture hall to stealthily Velcro a can under all 300 seats to surprise and delight students before exam.

Organize and supervise national and international ski and snowboard trips of 50 to 400 participantsResponsible for all aspects of trips including marketing efforts, sign-ups, and guests' satisfaction

Assisted management with planning, oversight and execution of various special events, employee scheduling, market research, and development of new programs and activitiesManaged and ran operations of the club's casual a la carte dining venue for the entire seasonDeveloped a detailed wine guide to help educate servers on the club’s wine and how to up sell bottles.

Developed and hosted numerous marketing events including sponsored trips, restaurant/bar nights, and movie premieres, to spread brand awareness and engagement with FUEL TV Crowned the national champion amongst 23 competitors for the development and execution of the most effective and creative marketing plan for the 2010 season

Provided customer service through assisting check-in/check-out and resolving customer complaints Supervised room staff and communicated room availability and discrepancies to front desk