Taylor Guanlao Email & Phone Number

United States

Boca Raton, Florida

• Gathered and organized email metrics for over 100 MM deployed emails and provided results to Marketing Teams and Account Managers.
• Identified trends and provided recommendations to the marketing team to drive new and repeat engagement within the program.
• Provided in-depth analyses on testing strategies and maintained all email performance metrics by Client.
• Created an email testing document to be utilized by multiple departments that included each client’s testing strategy.
• Provided redemption data for Fortune 500 clients including AARP, Allstate, Citi Bank and Verizon email campaigns and integrated into email metric report.
• Created and delivered monthly KPIs that provided insight into client email and engagement performance and profitability.

Boca Raton, FL

• Guided the conversions of creative ideas for the rewards component of Citi Bank into effective communications through creative briefs.
• Created compelling marketing copy for all client communication channels including web, email and print.
• Channeled feedback and approvals from internal and external contacts and incorporated into a finished product.
• Managed multiple projects at different stages of the timeline.
• Scheduled placement of web banners and ads and test to ensure links worked and ads/banners were placed properly on site.
• Tested emails from rendering to ensure email was ready for deployment.

Boca Raton, FL

• Organized participation in trade shows and worked with vendors in the ordering of materials and promotional items
• Collaborated in the creation of marketing materials for trade shows and corporate presentations
• Assisted in the creation of the company’s corporate website and software User Interface (UI)
• Managed daily membership operations including processing new members, renewals and account updates
• Prepared renewal and fulfillment packages including printing member cards, member welcome letters and membership collateral

Boca Raton, FL

• Marketing Assistant
• Worked with advertising agency in the creation of various media materials.
• Organized event promotions and activities.
• Collaborated in the creation of marketing materials for all sports and media.
• Participated in the creation of strategies to promote and strengthen the FAU brand.
• Internship mentoring (provided guidance to incoming interns).Corporate Sales Assistant

Boca Raton, FL

• Efficiently ran cash register station while assisting guests with individual purchasing needs and properly completed cash reconciliation at end of scheduled work shift.
• Continually maintained an organized stock room for quick product location and inventory analysis while restocking needed products on the sales floor to maintain "front of house" par levels for a point of sales.
• During a decline in retail sales, I have consistently been asked to work for the GAP, Inc. organization during college breaks.

Ft. Lauderdale, FL

• Professionally entered proprietary confidential data into the computer as requested by management staff in order to keep clients information current and continually updated.
• Maintained orderly filing system to make for ease of access and quick data retrieval by authorized employees and bank's management team.
• Mentored with various departments to understand the daily operation of a full service bank including but not limited to customer service, internet banking and commercial loan servicing.

Bachelor'S Degree, Business Administration

Activities and Societies: Zeta Tau Alpha

Education record