Taylor Burch Email and Phone Number

In my role at ROI°DNA, I…* Define content journeys for target personas leveraging user data, UX research, heat mapping, interviews, and market insights * Develop content strategies designed to address insights in the buyer journey and accelerate customers through the lifecycle by ensuring content is aligned to their needs at every stage.* Execute content deliverables, including content inventorying, content auditing, content mapping, information architecture design, UX writing, and short and long-form copywriting for a range of digital mediums* Plan, write, edit, test, and improve digital content with creativity and the end-to-end customer experience in mind* Collaborate with UX, Design, and SEO teams on user research, wireframing, site IA, content analysis, page design, copywriting, and brand messaging to create a memorable and consistent user experience

In my role at PMG, my responsibilities included…* Writing, editing, and proofreading creative, compelling, on-brand content for a variety of marketing communication pieces with a focus on messaging that achieves brand objectives* Concepting and executing creative ideas and campaigns, from emails to landing pages, video, social media, and other digital narratives and brand storytelling* Conducting market and user research to determine the best way to communicate product features and value propositions to target audiences* Working collaboratively with design, analytics, UX, and additional teams to create compelling, cohesive customer-facing messages on every channel

As the Digital Marketing Manager, I...* Developed and executed a cross-channel content strategy, including scheduling, copywriting, design, and regular performance reporting and analytics* Worked with a small team to develop digital marketing content ranging from visual assets, Instagram stories, TikTok’s, Youtube videos, etc. with a strong understanding of established and emerging social platforms* Promoted community engagement by facilitating conversations and interaction with digital content between customers and the company* Managed the website and web experience, including web design, web content creation, web maintenance, and updates to the web experience to help promote the company and offerings