Expanding upon my existing responsibilities, I’ll be focusing more closely on company-level business development objectives and working cross-functionally at an executive level, both internally and externally, to drive successful label partnerships and projects.Additional Responsibilities: • Lead analytics deal negotiations.• Present to an executive level and manage executive relationships with our partners.• Partner with internal departments (c-suite, finance, international, accounts teams, analysts, and ad operations team) to generate and execute cutting-edge advertising strategies for our record label partners.• Work with Global Marketing Teams to increase artist revenue across all three major labels (UMG, WMG, Sony) by developing international marketing and promotional plans for activations around releases, viral activity, charting strategies, anniversaries, and audience development.• Work with our Revenue Operations team to develop and execute the improvement of Wavo’s operational efficiency, internal processes, training tools, and sales team resources. • Hire, onboard, and train new Account Executives.

Wavo is a music-only global consulting and media planning agency with a modern approach to digital marketing. Clients include: Universal Music Group, Sony Music Entertainment, Warner Music Group, Live Nation, Spotify, and Apple Music.Tier 1 Responsibilities:• Work collaboratively with the record labels and artist management teams to create strategic advertising campaigns for their roster of artists by leveraging data and local insights.• Help expand artists' reach on platforms through strategic marketing activations in partnership with DSPs.• Handle client budgets, optimize for ROI and manage campaign costs with a data-driven approach.• Outline advertising strategy, establish clear campaign objectives, and utilize our analytics tools and benchmarking data to provide recommendations and account optimizations across all of our paid media campaigns. • Apply ongoing product and technology developments internally and with our marketing partners to ensure we’re marketing artist’s releases with the highest levels of innovation.• Pitched, created, and oversaw multiple Influencer Marketing campaigns on TikTok and Instagram for tracks that have achieved significant virality on all major social platforms. Tier 2 Responsibilities:• Work collaboratively with internal teams to acquire, adopt, and onboard strategic accounts and new partners.• Manage all sales activity and forecasting in Salesforce and internal dashboards.• Develop account-based sales strategies to achieve acquisition targets and sales quotas.• Present media plans & creative work to help uncover new music marketing opportunities.• Liaise between the record label and various partners (Influencers, Digital Streaming Platforms, Advertising Platforms, Artists, Management Teams, etc.)

Finance Professionals Inc. specializes in the recruitment of high performing, talented, Accounting & Finance Professionals who are being sought after by top tier companies for permanent, contract and project opportunities in Banking, Finance and Accounting.

• Supervised daily editorial content, developed, and maintained the station's music library.• Monitored the channel's listening demographics to make appropriate decisions on the show formats and increase listenership.• Reviewed artist submissions weekly for on-air play.

• Independently produced and presented weekly content for the live show Deep Cuts with Taylor. • Built relationships with labels, management teams, and musicians to achieve their promotional goals.• Planned and booked artists for on-air interviews and live shows.• Edited weekly episodes using Adobe Audition.

• Assisted a variety of TIFF departments with administrative and organizational tasks required during the festival.• Working closely with the talent and press, assured all schedules were followed and executed properly.

• Specialty: Influencer and experiential marketing.• Experience working on various promotional events for a diverse range of clients.• Engaged consumers while sharing the client’s key messaging.