Ever wonder where great ideas come from? Those breakthrough, shower thought, half-baked aha! moments? They from our Default Network: our creative network, scattered in clusters all over the brain, responsible for discoveries like E = mc2 and Siri. We all have a Default Network, and we all have the potential to tap into it.Default Network is a brand collective focused on baby brands with baller ideas, big brands with new ideas, and early stage startups. We believe creativity is simply the practice of connecting - things, thoughts, people, and purpose.It doesn’t take a billion dollar marketing budget to make something great; just the right idea. We like to keep things light, tight, and really, really good. Creating the conditions to breakthrough the noise in the market, tap into those ideas, then bring them to marketplace successfully (and with swag), is what we’re obsessed with.

Shifting back into social, I led our internal social & production teams and external content agencies. - Developed and executed original branded social strategies and campaigns- Launched Gopuff’s TikTok, driving 15M+ impressions in it’s first six months - Directed and produced top-performing celebrity-led social campaigns - Spearheaded and managed the creation of Gopuff’s first small business accelerator program, Put Me On, in partnership with NBA star Chris Paul- Developed & marketed Gopuff’s private label product brands

Now delivering in 100+ U.S. markets, Gopuff expands globally. My remit shifted to supporting Gopuff’s global brand ambitions, crafting the brand story across multiple digital touchpoints as the company grew and exploded through COVID-19.- Developed and defined Gopuff’s official brand strategy and core values- Developed Gopuff's first-ever 360-degree brand campaign- Worked with Ad Sales team to increase Gopuff revenue by creating valuable campaigns & content for our global CPG partners (Coca-Cola, PepsiCo, Unilever, P&G, Anheuser-Busch & more)- Created lead gen, drove new app downloads, and increased awareness for Gopuff among new audiences with our music & sports partners, cultural powerhouses such as LiveNation and McLaren

As Gopuff expanded into new markets and categories, I expanded my oversight from strictly social to content strategy across all channels. Hired & managed a team of creatives, including designers, writers, social strategists & project managers. Launched and managed new content channels and executions, including in- app, web, CRM, out-of-home, paid social and digital advertisements & more. Analyzed consumer behavior & market trends to develop insight-driven content that cultivated community among customers and deepened brand love, driving top performing campaigns.

One of Gopuff's first 10 full-time employees. Key contributor to Gopuff’s early growth by launching & growing new markets digitally and on the ground, while managing Gopuff’s organic social media presence, spearheading content creation, community management, analytics and reporting.