Taylor Howson Email & Phone Number

Honolulu, Hi, Us

Santa Barbara, California Area

- Managed multiple product launches from start to finish, including writing business proposals, managing external vendors, creating product KPIs, and developing marketing and sales strategies. - Was responsible for multiple products, including business and consumer credit cards, client portals, product pages on website, and online product applications. - Created internal product performance reports that included updates on performance and recommendations for improvement.- Developed marketing strategy and sales goals for a variety of products. - Created financial forecasts and managed internal billing.- Collaborated closely with internal stakeholders from Marketing, Engineering, Sales, and Compliance teams.

Santa Barbara, California Area

- Led the agency’s analytical services for Discover Credit Cards, including developing performance reports, budgetary analytics, and strategic reporting. - Managed client relationships through daily status meetings and quarterly business reviews. - Identified and resolved marketing operations issues, including tracking, compliance, and performance errors. - Revised and optimized marketing campaigns based on performance and client goals.Key Client: Discover

Portland, Oregon Area

- Led Sq1's first celebrity endorsement. Developed the creative briefs that guided the endorsement, created the content syndication schedule and guided weekly creative and strategic meetings with internal teams. - Oversaw the restructuring of a client's entire digital campaign that resulted in a 25% increase in CTR between Q4 2017 and Q2 2018- Supervised $15 million dollars in traditional and digital media billing, with an additional $1.5 million in web development and creative work.- Analyzed and reported on the progress of digital campaigns using Google Adwords and Google Analytics.- Managed the development and execution of marketing strategy for the launch of 13 new client retail locations.- Built scopes of work, estimates, and strategy/project briefs.- Provided client market-specific budget recommendations for digital and traditional advertising tactics.Key Clients: Daikin North America, GoHealth Urgent Care, Papa Murphy's, InFocus Technology, Provenance Hotels, Medical Teams International

Portland, Oregon Area

- Managed multiple international social media accounts.- Coordinated digital, print, and radio ads. - Collaborated with the Copywriting team to create region-specific content. - Worked with regional staff to develop local marketing strategies in six different states on the East Coast. - Partnered with the Public Relations department to identify local partnerships.

Bachelor’S Degree, Environmental Studies And Political Science, Gpa: 3.6

The focus of my education at the University of Victoria has been the interaction of environmental issues the political system. Being.

Bachelor’S Degree, Environmental Science

While at Santa Barbara City College I studied environmental sciences. I focused on gaining a solid understanding the physical.