Taylor Karnes Email and Phone Number

Improved SaaS B2B marketing automation strategy and process.Centralized, built and maintained automated marketing campaignswithin Hubspot and used A/B testing data to ensure effectiveness.Managed and quality checked email deployment and targetingstrategies across multiple audiences and segments simultaneously andwith direct project management.Built emails, website landing pages, forms, lead lists and reports within Hubspot.Created standardized templates and assets for ease of campaignmanagement and ensured accuracy and completeness of marketingdata.Managed and collaborated on multiple, simultaneous projects.Displayed a keen eye for detail by performing quality assurance on email copy, layout and accessibility.Struck balance between always-on programs and processes as well as executing on opportunistic activities for efficiency.

Managed digital channels such as social media, email, websites andSEO.Provided in-depth data insights to inform decision-making processes,develop ICPs and execute targeted account-based B2B marketingcampaigns and personalized outreach.Managed automated email marketing and online advertising to furthergrowth and boost awareness.Revamped the company’smarketing strategy and implemented ABM resulting in 25%increase of conversion rates and 40% increase in lead generation.Maintained seamless integration between automation tools and othersystems, facilitating a cohesive and well-coordinated marketingecosystem.Advanced growth and scalability by identifying target audiences,executing nurture campaigns and analyzing performance data.Managed WordPress websites, optimized pages for readability andSEO, updated content as needed and continuously customized sitesbased on customer data.Fostered collaboration across departments, ensuring a cohesiveapproach to marketing operations that aligned with overall companyobjectives.

Managed, updated and created content for WordPress and Shopify websites.Analyzed CMS platform data in order to advance functionality and improve customization to meet all areas of the target audience.Implemented SEO and keyword research to the company’s marketing efforts.Organized and analyzed data and marketing results.Produced content for a variety of channels including Facebook Ads, email campaigns, companywebsite and other social media platforms.Effectively coordinated daily operations and oversaw transportation and inventories.