 Develop and implement sustainable strategies to drive incremental growth in quality traffic & conversions from Paid Search, Social Media, & Organic traffic to achieve defined monthly lead and sales targets. Focus on niche B2B markets, assisting in brand awareness and demand generation tactics.

• Develop and implement sustainable strategies to drive incremental growth in quality traffic & conversions from Paid Search, Social Media, Organic, & Referral traffic to achieve defined monthly lead and sales targets• Pro-actively identify digital traffic opportunities to drive sales and service quality traffic to Sonic dealerships• Track website data and recommend strategy improvements to content, digital campaigns, targeting, ad copy, etc.• Improving the usability, design, content, and conversion of all retail websites using CrazyEgg and Hotjar• Collaborating with internal and external teams to define and refine on brand-level digital standards• Oversee campaign development and implementation while managing thirteen providers, ensuring proper execution• Evaluate customer research, market conditions, and competitor data for high performing digital marketing campaigns

• Design, manage and execute digital marketing campaigns that increased brand awareness, generated leads, and produced e-commerce revenue• Analyze and improve email drips using Pardot to increase conversion rates• Review website traffic and e-commerce conversion rate, then make changes to campaigns and landing pages to optimize user flow• Use email marketing to engage current users and prospects to guide them throughout the sales funnel• Create and Manage PPC campaigns on various platforms - Reddit, Facebook, Google Ads, Pinterest - targeting our user base by using Google analytics and database lists, keyword, and interest-based segmentation.• Create value-based content - webinars, blogs, etc. - to share and reengage audiences• Create and manage organic and paid google shopping ads using Google Merchant

 Develop Proposals for Account Executives that align with advertiser goals using general information given in a CNA Collaborate with leadership on individual campaign opportunities while reviewing weekly/month/lifetime reports Strategize with senior leadership, finding new revenue streams to assist in obtaining department goals Research and report digital trends for various industries by studying data from specific markets Create and manage SEM, Static Display, OTT/CTV, Email/Omni, O&O campaigns based on advertiser goals Ensure digital tactics compliment terrestrial marketing by properly branding digital campaigns

• Design digital media campaigns aligned with business goals that consist of website, social media, SEO, directory listings, etc.• Proactively manage 150+ digital campaigns communicating directly with the client, ensuring goals align• Analyze website statistics using Google Analytics• Determine keywords while developing SEO-saturated content by means of Google AdWords• Advise and analyze Audience Extension campaigns (Social, SEM, Retargeting, Contextual) to ensure market saturation• Proactively oversee and edit websites on a proprietary WordPress platform• Collaborate across organizational boundaries to ensure proper campaign implementations using agile methodologies

Achievements: • 140.50% Gross Addition Attainment 2016 – Total percentage to goal for new accounts added• 120.40% Small/Medium Business Attainment 2016 – Total percentage to goal for new business accounts• 100%+ in four Key Performance Indicators 2016 – Each sales metric within corporate retail sales: Handset, Connected device, and Small/Medium Business growth, Accessory sales, and insurance attach rate• 132.08% Gross Addition Attainment 2014 – Total percentage to goal of new lines and accounts• 107.69% Small/Medium Business Attainment 2014 – Total percentage to goal of new business accounts• 100%+ in all four Key Performance Indicators 2014 – Each sales metric within corporate retail sales such as Handset growth, Accessory sales, Small/Medium Business growth, Connected device growth, and insurance attach rateResponsibilities:• Trained in assisting, maintaining, and growing small and medium sized business as the Small/Medium Business Growth Expert• Recorded sales and leads in multiple platforms: excel, SharePoint, and multiple lead generation systems.• Managed daily appointments, trainings and tasks using Microsoft Outlook• Coordinated across organizational boundaries to ensure the ideal customer experience • Successfully hit all sales goals yearly such as handsets, connected devices, accessories, small/medium business, and insurance • Maintained accounts using Amdocs POS system

Achievements: Successfully achieved year-over-year growth for a corporate retail location in the categories listed below:• Accessories• Small/Medium Business (+50%)• Connected Devices (Tablets, Wireless Hotspots, etc.)Store achieved second in the company for Customer EngagementResponsibilities:• Recruited, hired, and trained several Retail Wireless Consultants• Developed individual development plans for each associate tailored to specific career goals• Developed personal improvement plans for individual associates to help ensure sales excellence• Held and collaborated in weekly WebEx conferences to discuss areas of improvement and present status updates with direct leaders• Developed and hosted weekly team meetings using Microsoft Excel and PowerPoint to educate associates on new material and execute plans discussed• Recorded and analyzed sales and store traffic using Excel data to optimize staffing and performance• Maintained operational excellence by keeping well organized and keeping product shrink to a minimum• Facilitated events to generate sales leads for the store• Analyzed store surveys to help ensure the ideal customer experience

Achievements: Third key Holder – Responsible for opening and closing Two raises within 7 months for completing additional training within the company that enabled a flawless customer experienceResponsibilities:• Helped customers by being completely knowledgeable on all products offered, such as multiple types of paint and painting utensils• Maintained continuous customer satisfaction by completing a thorough needs assessment before a recommendation• Opened and closed store• Executed nightly deposits in excess of $1,000• Unloaded truck and stocked warehouse as a team of two weekly• Navigated POS system for various products to offer to the customer

Achievements:$1,400 in sales within first 10 days of employmentTwo raises while employed due to outstanding sales performance. Performance based on gross sales during employment with companyResponsibilities:• Called Referrals and set appointments daily to ensure sales were created• Ensured customer satisfaction by completed a thorough needs assessment before recommendation• Went to appointments and sold merchandise at individual's homes• Entered orders into a system In a timely manner to ensure the customer received their order in a timely manner