- Responsible for all aspects of Formal Recruitment alongside Vice President of Membership Recruitment- Curated mutually beneficial collaborations with our chapter and brands such as Celsius and La Croix - Co-led 5, 4 hour learning workshops for 80+ members throughout the school year - Co-led recruitment "work week", an intensive week of 6 hour learning/practice workshops in preparation of Formal Recruitment- Contributed to promotional and marketing efforts surrounding Formal Recruitment- Co-led Formal Recruitment 2024 (Sisterhood Round, Philanthropy Round, Preference, and Bid Day)

- Oversaw Marketing Department including social media platforms (Instagram and Tik Tok) and merchandising - Executive Board Member - Brand marketing on behalf of Alpha Phi International - Lead, planned, and organized monthly department meetings - Managed yearly budgets- Input monthly custom merchandise orders as well as custom merchandise for special events- Increased overall social media presence and engagement- Content creation/ graphic design utilized to attract potential new members and fundraise for philanthropic efforts

- Provided trend analysis report to VP of Marketing monthly - Analyzed current trends to utilize in campaigns and content

- Created Pinterest account for BTS Bridal Besties, a brand that offers content creation for brides; brought account from 0 to 113k views per month within the duration of the internship - Worked on client projects, leveraging their social medias with thoughtful strategy

Assisted in various marketing efforts towards the preparation and execution of Nascar/Xfinity Cup Series Weekend 2024 General Tire 200 | Zip Buy Now, Pay Later 250 | Toyota/Save Mart 350