Taylor Linker Email & Phone Number

Charlotte, Nc, Us

- Managed up to six campaigns simultaneously with varying budgets ranging from $7,500 to $500,000+ impacting up to 300,000 Blue Cross Blue Shield of NC plan members - Ensures compliance with industry guidelines while operating within approved budgets and timelines- Coordinates daily interactions with multiple third-party vendors to efficiently outsource creative resources- Oversaw the creative execution of the 4-month omnichannel 2024 Medicare Renewal campaign aiming for 95% retention by optimizing communication mix and frequency - Leads the implementation of direct mail, email, and other online marketing tactics, ensuring comprehensive coverage through facilitation of legal, brand, and compliance review, as well as gathering stakeholder feedback- Facilitates communication between internal stakeholders and creative resources throughout project execution- Manages associated program budgets, including annual forecasting, invoice control and reconciliation, tracking of campaign funds, and scheduled reporting- Fosters cross-collaboration between enterprise departments such as legal, digital, and CX to achieve outlined business objectives

- Contributed to the development and implementation of strategic processes for 10 events, alongside various marketing and communications operations, within a program at a large federal healthcare agency- Created and managed approximately 20 project deliverables aimed at supporting and enhancing the client’s mission in preventing Medicare and Medicaid fraud, waste, and abuse- Developed content and conducted quality copy reviews for marketing and communications materials used in trainings, webinars, conferences, and educational purposes- Conducted qualitative and quantitative research while providing administrative support for two internal healthcare quality workgroups and one federal healthcare proposal project team

- Supported the Department of Health Sciences faculty in program assessment, accreditation, health education requirements, and learning activities- Conducted qualitative and quantitative research on various health education topics and prepared annotated bibliographies to contribute to literature reviews- Managed and organized hundreds of departmental research sources, libraries, and materials efficiently using Zotero- Developed five quantitative surveys and reports using Qualtrics, while also managing existing surveys and collecting data for the Department of Health Sciences

- Developed and managed various communication materials for over 450,000 health plan members - Strategized effective communication messaging for plan members to enhance member experience by incorporating new digital tactics to enhance knowledge of benefits, increasing health literacy, and promote health care providers- Assisted with the development and implementation of strategic communication plans for quality improvement initiatives that support CAHPS, HEDIS, and STARs measures and NCQA accreditation status- Ensured compliance with Maryland Department of Health, COMAR, CMS, and Medicare guidelines while managing communication projects, materials, and reports for Medicaid and Medicare Advantage plan members- Managed project budgets of up to $500,000 by projecting estimates and conducting invoice control

- Established and managed content for onsite media channels including photography, intranet, videography, and TV ads, while implementing internal marketing strategies for over 3,000 Johns Hopkins HealthCare employees- Designed and executed five internal marketing campaigns to promote over 20 events and benefits, aiming to enhance employee engagement and foster a positive company culture - Organized and led weekly project meetings with internal clients and vendors to address project requirements, updates, and budgets of up to $10,000

- Participated in the development of bi-weekly and quarterly marketing campaigns for merchandise sales and event registration utilizing Adobe Creative Cloud, Basecamp, Constant Contact, and Facebook- Managed eight regional contact lists and generated sales reports for over 200 clients- Addressed escalated customer service challenges across departments through innovative problem-solving techniques and fostering cross-departmental collaboration

Salisbury, Md

Salisbury, Md

Berlin, Md

Master Of Health Science, Health Services/Allied Health/Health Sciences, General

Bachelor Of Arts (B.A.), Communications, General

Activities and Societies: Zeta Tau Alpha- Vice President I and II, Lambda Pi Eta Communications Honor Society-Vice President, Dean's List.