- Outline & implement short-term and long-term marketing strategies for the brand in the Restaurant, Tech, and FMCG sectors- Plan & execute effective, community-focused, multi-channel campaigns with attentive budget management, resulting in meeting KPIs at an average of 29% under budget- Design and manage all digital and print content across social media, communications, and press materials, resulting in a 170% engagement & audience increase- Develop end-to-end PR strategies including press releases with key media outlets, strategic brand partnerships, influencer marketing, and ongoing crisis management - Build and implement organisational systems to improve workflow and distributed team management, and assist in managing an in-house marketing team of six - Anticipate and address stakeholder concerns with creative and flexible approaches- Employ market research on a regular basis to better inform campaigns and overall marketing practices - Identify partnership opportunities and develop mutually beneficial collaborations with other companies. This includes hands-on events planning and marketing with the likes of local gourmet supermarkets and national beer festivals - Create and enact bespoke marketing and PR strategies for select restaurant and wholesaler clients, collaborating closely with shop owners to grow their audience - Lead regular Canva workshops for the 10+ remote staff and mentor in-house staff regarding creative direction

- Managed all aspects of the marketing operations including content, copywriting, design, partnership materials, campaigns, social media, and analytics- Developed internal and external branding including the company’s website and internal branding guidelines, working to maintain a consistent brand identity across all facets- Developed remote and hybrid communication strategies for distributed teams- Executed email marketing campaigns for up to 200,000 high-profile recipients - Produced well-researched and SEO-integrated blog posts on an ongoing basis, including partnership collaboration pieces - Designed and managed the company website with extreme precision through a CMS- Liaised with other departments and the CEO to help create a seamless workflow and communications pipeline - Provided counsel to the CEO

Promoted to Marketing Lead - Facilitated all digital marketing efforts including copywriting, content creation, web design, and social media management- Created and managed the digital assets for all Facebook campaigns - Developed flexibility and a self-starter attitude in this fast-paced startup environment

As a member of the production team, I assisted in all aspects of their first online production. I was alsoresponsible for the promotional poster and social media post design.