Taylor Mccarty Email & Phone Number

Los Angeles, CA, US

Satellite Beach, Florida, US

• End-to-end Amazon and Shopify management for 12+ mid-market & Enterprise brands, with focus on women’s CPGs. Brands include Vitality Athletic Apparel, OurX Haircare, Matic Cosmetics, Le Petit Society.
• Work cross-functionally with Operations to manage demand planning, including inventory management, forecasting, and projection.
• Lead Amazon P&L management, achieving revenue and margin across multiple geographies through strategic, data-driven decisions.
• Tripled OurX’s Amazon revenue in under 6 months by rolling out full-funnel omnichannel strategy, SEO improvements, and premium A+ content.
• Developed sales data dashboard to help make decisions on ASIN / product marketing allocation and increase share-of-voice across significant keywords and categories.
• Partner with agencies to support external marketing strategies that create robust on-and-off platform strategy.

Los Angeles, California, US

• Oversaw diverse book of business, from SMB to Enterprise clients, including Brita, N!CKs Ice Cream, Backblaze, and Valley Strong Credit Union. Responsible for growing book by ~15% QoQ.
• Owned N!CKs Amazon business across US, UK, and EU. Grew AMZ sales from $9K/month to $156K/month in ~3 months. N!CKs became fastest-growing protein bar on Amazon.
• Worked cross-functionally with Creative, AMs, and Ops to ensure deliverables were achievable, processes were streamlined, timelines met, and client sentiment high. Reported directly to C-Suite.
• Managed Growth team, consisting of 5 AMs responsible for 10+ accounts each. Ensured team met quarterly goals and had the tools, coaching, and motivation to do so. AMs met goals by avg of 106% each quarter.
• Reduced client churn from 21% to 7% in under six (6) months by creating SLA for communication, implementing QBRs, and working with Product to design an accessible sales data dashboard for clients.

San Francisco, California, US

• Owned all aspects of ecommerce business, including product launch, PDP management, and marketing. Responsible for $8M in annual growth.
• Managed full-funnel, omnichannel ecomm ad strategy utilizing organic, paid, and native advertising tied to quarterly marketing goals and sales targets. Worked closely with agencies across channels to optimize spends.
• Responsible for annual sales targets exceeding $25M. P&L responsibility of over $6M. Returned growth YoY of 77%, averaging a 6:1 ROI on AMZ Ads and 4:1 on DSP.

San Francisco, California, US

Nijverdal, Overijssel, NL

• Identified shipping and process map inefficiencies and created a streamlined procedure with ShipStation resulting in the following:o Reduction in average ship time from three days to oneo Labor savings of over ten.
• Drove Amazon sales by 86.59% YoY with $745,000 in revenue and 4,985 units sold in 2018 to $1,390,150 in revenue and 8,849 units sold in 2019 while reducing the late shipment rate from 2.37% to.054%.
• Executed aggressive SKU reduction from 1000 SKUs to less than 200 by eliminating low margin and time intensive products. Reduction resulted in 16% revenue growth YoY and 35% growth on in-house manufactured products.
• Developed margin matrix across remaining SKUs to deliver definable net margin targets on all products of at least 20% for dropship and 30% or more for manufactured products.
• Managed all customer service, sales calls, and customer interactions to ensure CS was prompt, professional, accessible, and courteous at all times.

• Oversaw Salesforce CRM integration and pipeline governance. Co-created sales dashboard for weekly reports to the CEO including product data, revenue, and pipeline by region and sales manager
• Represented Tencate Grass at the UN’s 56th Commission for Social Development to speak on the role of public-private partnerships in building up underdeveloped countries through sport
• Responsible for sales oversight and target management for national sales including price reduction approvals, margin management, sales pipeline management, and bi-weekly sales calls with the sales managers and CEO of.

• Initiated new arm of business focusing on state, local, and non-pro t cooperative purchasing growing revenue from $0 in FY16 to $1.7M in FY17. Total market opened for organization is in excess of $12M per year.
• Drove relationship of key acquisition of general contractor which resulted in additional sales of $15M per year and filled a major gap in the organization’s portfolio.

• Spearheaded innovative Field in a Box concept. Collaborated with sales, logistics, and operations to develop internal sales and marketing documents. Responsible for future implementation and sales throughout the US.

Nijverdal, Overijssel, NL

• Tracked and analyzed legislative priorities for Director of Government Relations on a daily basis. Created executive summaries to assist in understanding critical legislation or government issues relating to TenCate’s.
• Responsible for maintaining PAC records and assisting with the monthly deduction and contribution report for the FEC in accordance with government regulations. Ensured all PAC financial records are up-to-date and.
• Produced quarterly PAC newsletter which was sent to all PAC eligible employees highlighting PAC activities, contributions, and relevant government relations work being done by TenCate’s Office of Public and Government.

• Developed Google Analytic reports summarizing audience, behavior, and acquisition for websites including Aberdeen Asset Management and Beazley Insurance
• Assisted on final presentations that provided lessons learned, key findings, and 2014 recommendations for Aberdeen Asset Management’s sponsorship portfolio
• Designed news clippings and headboards using content management systems (cms)

• Researched and compiled internal memo showing sequestration’s effect on Georgia’s economy
• Summarized global news highlighting American foreign relations issues on a daily basis
• Communicated and corresponded with constituents on a variety of issues within Georgia.

• Wrote in-depth subject paper on the Pakistani imprisonment of Dr. Afridi. Research helped influence the Senator’s commitment to this human rights issue
• Researched Specially Adapted Housing Grants (SAH) and Special Housing Adaption Grants (SHA), and compiled a report highlighting the discrepancies in service for Montana residents. Report was used by the Legislative.
• Attended briefings on a variety of foreign relations, banking, and healthcare issues and wrote memos that were distributed to the Legislative Aides

Bachelor Of Arts, Political Science

European Politics

Education record