Taylor Mcgregor Email & Phone Number

Vancouver, BC, CA

Abingdon, Oxfordshire, GB

Abingdon, Oxfordshire, GB

• As Marketing Programs Manager I was responsible for driving awareness, engagement, and opportunities for Sophos award-winning next-gen cybersecurity solutions through a variety of regional marketing initiatives.
• Collaborating with marketing leadership and sales to establish go-to-market strategies and determine the most effective programs to meet revenue goals
• Analyzing customer insights, market analysis, and marketing best practices to build successful campaigns
• Working closely with content marketing, product marketing, and product teams to design topics for webinars and email campaigns, including content writing and communications
• Owning tactical execution of marketing programs including webinars, event-based lead generation, sponsorships, content marketing, and more
• Aligning with sales and providing regular updates on marketing plans, results, and ROI

Vancouver, British Columbia, CA

As Senior Marketing Programs Specialist I owned the campaign creation, execution, and measurement process for our North American marketing programs that directly supported the organization’s revenue growth targets. Including:· Developed a strong working knowledge of our key buyers, their main responsibilities, pain points and key buying triggers· Used that.

Vancouver, British Columbia, CA

As Demand Generation Specialist I played a key role in helping Galvanize scale in revenue growth through effective marketing campaigns. I worked hand in hand with the marketing teams to launch, manage and troubleshoot campaign activities, including webinars, virtual events, nurture and content programs. My responsibilities included managing the build.

Vancouver, British Columbia, CA

As a Sales Development Representative, I was responsible for the creation of sales-ready pipeline, delivering highly-qualified opportunities to our sales teams. I created pipeline from a variety of activities including leading discovery calls with prospects generated from marketing campaigns, prospecting new customers in an assigned territory through.

As Inventory Control Specialist I was responsible for independently opening 5 new retail stores, which included training new staff, creating monthly schedules and ensuring each stores’ success. I prepared weekly orders for merchandise and supplies based on differing sales for over 40 stores across Canada to ensure each store had adequate inventory..

Marketing Communications

Bachelor'S Degree