Taylor Mcgregor Email & Phone Number

Vancouver, Bc, Ca

Abingdon, Oxfordshire, Gb

Abingdon, Oxfordshire, Gb

As Marketing Programs Manager I was responsible for driving awareness, engagement, and opportunities for Sophos award-winning next-gen cybersecurity solutions through a variety of regional marketing initiatives, strategic marketing plans, events, webcasts, and communications. This included: • Collaborating with marketing leadership and sales to establish go-to-market strategies and determine the most effective programs to meet revenue goals• Analyzing customer insights, market analysis, and marketing best practices to build successful campaigns• Working closely with content marketing, product marketing, and product teams to design topics for webinars and email campaigns, including content writing and communications• Owning tactical execution of marketing programs including webinars, event-based lead generation, sponsorships, content marketing, and more• Aligning with sales and providing regular updates on marketing plans, results, and ROI• Working closely with the Americas channel marketing team on strategic direction and provide cross-functional alignment• Lead management and marketing campaign tracking to evaluate results and provide recommendations for future marketing programs

Vancouver, British Columbia, Ca

As Senior Marketing Programs Specialist I owned the campaign creation, execution, and measurement process for our North American marketing programs that directly supported the organization’s revenue growth targets. Including:· Developed a strong working knowledge of our key buyers, their main responsibilities, pain points and key buying triggers· Used that knowledge to work with the content marketing team to conduct research and suggest key themes that will guide content development, email campaigns and webinar topics· Executed and measured integrated marketing programs for prospects, including but not limited to webinars, sponsored advertising, paid digital, and events to meet monthly, quarterly, and annual lead generation and pipeline targets· Partnered with sales development to develop joint revenue accountability and collaborate on developing inbound leads to deliver on sales pipeline and provide clear lines of communication on how to execute efficiently· Reviewed outcomes from campaigns and used those insights to make data-driven decisions to inform the direction of future campaigns· Created new email nurture streams and optimized existing ones, including content selection, copywriting, program setup and tracking· Reported metrics to highlight a clear causal relationship between programs and closed revenue

Vancouver, British Columbia, Ca

As Demand Generation Specialist I played a key role in helping Galvanize scale in revenue growth through effective marketing campaigns. I worked hand in hand with the marketing teams to launch, manage and troubleshoot campaign activities, including webinars, virtual events, nurture and content programs. My responsibilities included managing the build, testing and launching of marketing campaigns within Marketo, triaging campaigns requests using project management and collaboration tools (Box, Confluence, Slack & Asana) to ensure that requirements are defined, content is delivered, emails and landing pages are built and QA’ed, and collaborating with the global marketing team in leveraging data & insights to continually improve campaign performance by iterating and A/B testing messaging, design, and target audiences.

Vancouver, British Columbia, Ca

As a Sales Development Representative, I was responsible for the creation of sales-ready pipeline, delivering highly-qualified opportunities to our sales teams. I created pipeline from a variety of activities including leading discovery calls with prospects generated from marketing campaigns, prospecting new customers in an assigned territory through proven Outbound strategies, identifying customer’s pains and tying them back to the Galvanize offering and leveraging various technologies to help with prospecting (Outreach/LinkedIn/ZoomInfo/Seamless/Salesforce.com/Gong/Zoom).

As Inventory Control Specialist I was responsible for independently opening 5 new retail stores, which included training new staff, creating monthly schedules and ensuring each stores’ success. I prepared weekly orders for merchandise and supplies based on differing sales for over 40 stores across Canada to ensure each store had adequate inventory. Responsibilities included overseeing and motivating all sales associates across Canada to reach monthly sales goals and to help the company increase overall sales.

Marketing Communications

Bachelor'S Degree