Taylor Rausch Email & Phone Number

Seattle, Wa, Us

Boise, Idaho, Us

National Manager for Private Label Wine and Spirits BrandsManager of the Private Label marketing and sales portfolio for 2000 stores and the fifth largest alcohol retailer in the country.Strategic sales and marketing content management that has led to 10% Brand Growth Year over Year and over 110 million dollars in total revenueMet Sales Goals with a 100+ item portfolio that included wine, spirits, RTDs, and beer. A leader who seeks opportunity through Sales and Operations collaboration with a focus on results-oriented strategies providing increased profits of over 1.5 million dollars in 16 months, and improved unit penetration by almost 70 basis points in 2024.Launched a first-to-market innovation with Packamama’s eco-friendly packaging solution,, meeting sustainability initiatives for ACI and garnering 500 million impressions across media Creative problem-solving. Champion leveraging external strategic partnerships for innovative cost savings and supply chain management leading to a reduction in cost of over $600K per yearAwarded Vendor of the Year 2023 by the Portland division for building award winning brands and delivering exceptional return on investment with elite productsLeader with an innovative and relentless vision to have an edge against the competition through pursuing disruptive opportunities across borders; manufacturing tequila in Mexico and building wines from 92pt Stags Leap to a 91pt Chateauneuf du PapeHighly competent in data analysis with experience in Mintel, Numerator, IRI/Nielsen, SPINS and more.Leader of cross-functional teams with top manufactures in the country Delicato, DC Flynt, Sazerac, The Wine Group, O'neill Vintners, Bronco Wine, Precept Brands.Utilize entrepreneurial background for disruptive promotional planning and creative marketing to compete with top National Brands successfully. Successfully launched new products seeing them from ideation to creation leveraging key stakeholders both internally and externally.

Us

o Brand Manager for House Wine and House Wine Innovation▪ Overseeing the best-selling canned wine brand by volume and dollars ▪ Progressive innovation winning the Impact Award 4 years in a row for trending consumer experiences▪ Analytical storyteller highlighted by Nielsen and SPINS data intake▪ ACV Market share increasing by 1.33% per month and climbing by managing cross-functional relationships with Sales and Operations to remain flexible and mobile for better results▪ Developed a pipeline of innovation with marketing, retail and brand management▪ Ownership over brand personality, development, and new product launches▪ Master of trade marketing tools and POS installment with Sales team

Us

▪ Part of the first R&D department at Precept Wine▪ Key Strategist and pipeline developer for planning of new products and existing portfolio ▪ Building brand, pricing, and marketing strategy for consumer-packaged goods (CPG) & its place in the alcohol industryIndustry leading RTD Wine Products▪ House Wine products have surpassed $25 million in sales per annum▪ Self-starter for supporting innovation strategy with analytical insights for implementation▪ Champion of external strategic partnerships for vendor solutionso Master of idea to brand creation with a pulse on industry trends▪ Lead in developing frozen Rose pouches that have surpassed 1 million units in sales for House Wine in 3 months▪ Lead developer in high proof wine project for mini bottles and have surpassed 1 million units initial load in▪ Lead developer in agave wine-based product for retail private label projects. Built a pipeline of external vendors for brand managers to cherry-pick from.

- Built a brand, pricing and marketing strategy for consumer packaged goods (CPG) & its place in the condiment world.- Small business startup growth and management for over half a decade- Started with less than 3k financial injection built up to yearly revenue exceeding 75k with a single SKU and over 20k units sold per year.- Pivoted entire supply chain from west to east coast in order to cut costs by 50%- Heavy involvement in contract packing relations and ingredient sourcing to improve efficiencies - Diverse Sales Experience and Broker Management Strategy with sales across the country- Partners with farmer's market across Washington State, independent grocers, national tier 1 grocers, high profile distribution centers and small restaurants including Food City Food City, DPI Specialty, UNFI/KeHE, AWG/AFS, Kroger, Safeway, Albertsons, and many more independents.- Successful management of regional and national accounts & field sales experience within a leadership role.

Seattle, Washington, Us

- o Procurement of products of RTD alcohol beverages for national distribution▪ Lead Researcher for consumer tastes and purchasing habits▪ Charted and developed a grading system for RTD Alcohol productso Constant Data collection and analysis of burgeoning RTD market▪ Comprehensive state-by-state breakdown of strategic insights for emerging brands ▪ In-house research projects on flavor trends, white space within trends and culture based on researcho Experience with research across categories to identify trends and relevancy of RTD products ▪ Utilizing research to develop disruptive products ▪ Created an in-house alcohol aisle to study consumer trends and used information to garner new brand development opportunities▪ Created new data and a new hypothesis for what drives consumer decisions based on packaging and positioning testso Creation of proprietary RTD products ▪ Sampling, sales and marketing development from concept to creation▪ Distinctive brand positioning and brand world for RTD ▪ Built external strategic partnerships for the entire supply chain for Ready-to-Drink beverages ▪ Proven track record of research to support branding and weaponizing of product innovation

o Took i502 retail shops in Washington to profitable standards and rose overall revenue 12% in one year▪ Teamwork with Purchasing team for optimal margins, pricing and built budgets▪ Proficient in sales line management raising revenue from $38 in 2017 to over $42 million dollars with 5 Washington shops by September 2018▪ Accountability executing campaigns with Marketing Director to creatively improve promotions, traffic, trial and sales within the consumer experienceo Led a 5 year growth ambition across 8 legalized states opening retail locations across the country▪ raising revenue over $55 million dollars and tactical interpretation of P&L sheets▪ Organized writing/creating first national CBA contracts for Unionizing industry employees and store management staff● Created first departmental budget for Sales and Personnel o Champion of Strategic Direction▪ Gave management team the tools to be successful daily and hold their teams accountable with Key Performance Indicators▪ Self-starter developing the first auditing system of its kind for cannabis retail with over 2000 SKU’so Worked closely with Directors and C-suite ▪ Collaborated with Human Resources to write job descriptions, hold interviews and find ideal candidates for all levels of the business▪ Developed staff requirements, trained and coached all line hires to meet company culture and mission including, customer service, product knowledge and complianceo High level tracking cost analysis in Profit and Loss sheetso Proficiency in CRM platforms and work flow management software including Microsoft Word & Excel, Google Suite and Quickbase, Trello, Greenbits, BioTrack, Headset, LeafLogix, Treez, FlowHub & 502Data

Successful Assistant Director for an independent film that was shown by the Seattle International Film Festival - 48 Hour Film Project at the Uptown Cinema.Toured with Graduate Students from the University of Southern California presenting their film on education to several schools in Milwaukee, Wisconsin including a premier at the Wisconsin Film FestivalSupported commercial shoots for companies such as KIA Motors, Wave Broadband, JP Morgan & Chase United Way and Microsoft.Worked with Go4Nuge Production Rental Equipment as an Assistant at his home base with clerical work, truck rentals, walkie talkie orders and general food craft service.

Milwaukee, Wi, Us

Worked with Marquette Sports Radio and Marquette Television. Graduated with honors and a deans list GPA.Graduated with a double major in four years. Lived on my own and successfully cultivated relationships .Worked at the library on work study and received the Ignatius Magis Scholarship

Located in Seattle, Washington

Wset 2, Wine And Spirits

Level 1, Cider

Cote Du Rhone

Bachelors, Broadcasting And Electronic Communication/20Th Century American History

Study Abroad, History And General Studies

Diploma, General Studies

Education record