Taylor Rausch Email & Phone Number

Seattle, WA, US

Boise, Idaho, US

National Manager for Private Label Wine and Spirits BrandsManager of the Private Label marketing and sales portfolio for 2000 stores and the fifth largest alcohol retailer in the country.Strategic sales and marketing content management that has led to 10% Brand Growth Year over Year and over 110 million dollars in total revenueMet Sales Goals with a 100+.

US

• o Brand Manager for House Wine and House Wine Innovation
• Overseeing the best-selling canned wine brand by volume and dollars
• Progressive innovation winning the Impact Award 4 years in a row for trending consumer experiences
• Analytical storyteller highlighted by Nielsen and SPINS data intake
• ACV Market share increasing by 1.33% per month and climbing by managing cross-functional relationships with Sales and Operations to remain flexible and mobile for better results
• Developed a pipeline of innovation with marketing, retail and brand management

US

• Part of the first R&D department at Precept Wine
• Key Strategist and pipeline developer for planning of new products and existing portfolio
• Building brand, pricing, and marketing strategy for consumer-packaged goods (CPG) & its place in the alcohol industryIndustry leading RTD Wine Products
• House Wine products have surpassed $25 million in sales per annum
• Self-starter for supporting innovation strategy with analytical insights for implementation
• Champion of external strategic partnerships for vendor solutionso Master of idea to brand creation with a pulse on industry trends

- Built a brand, pricing and marketing strategy for consumer packaged goods (CPG) & its place in the condiment world.- Small business startup growth and management for over half a decade- Started with less than 3k financial injection built up to yearly revenue exceeding 75k with a single SKU and over 20k units sold per year.- Pivoted entire supply chain.

Seattle, Washington, US

• o Procurement of products of RTD alcohol beverages for national distribution
• Lead Researcher for consumer tastes and purchasing habits
• Charted and developed a grading system for RTD Alcohol productso Constant Data collection and analysis of burgeoning RTD market
• Comprehensive state-by-state breakdown of strategic insights for emerging brands
• In-house research projects on flavor trends, white space within trends and culture based on researcho Experience with research across categories to identify trends and relevancy of RTD products
• Utilizing research to develop disruptive products

• o Took i502 retail shops in Washington to profitable standards and rose overall revenue 12% in one year
• Teamwork with Purchasing team for optimal margins, pricing and built budgets
• Proficient in sales line management raising revenue from $38 in 2017 to over $42 million dollars with 5 Washington shops by September 2018
• Accountability executing campaigns with Marketing Director to creatively improve promotions, traffic, trial and sales within the consumer experienceo Led a 5 year growth ambition across 8 legalized states opening.
• raising revenue over $55 million dollars and tactical interpretation of P&L sheets
• Organized writing/creating first national CBA contracts for Unionizing industry employees and store management staff

Successful Assistant Director for an independent film that was shown by the Seattle International Film Festival - 48 Hour Film Project at the Uptown Cinema.Toured with Graduate Students from the University of Southern California presenting their film on education to several schools in Milwaukee, Wisconsin including a premier at the Wisconsin Film.

Milwaukee, WI, US

Worked with Marquette Sports Radio and Marquette Television. Graduated with honors and a deans list GPA.Graduated with a double major in four years. Lived on my own and successfully cultivated relationships.Worked at the library on work study and received the Ignatius Magis Scholarship

Located in Seattle, Washington

Wset 2, Wine And Spirits

Level 1, Cider

Cote Du Rhone

Bachelors, Broadcasting And Electronic Communication/20Th Century American History

Study Abroad, History And General Studies

Diploma, General Studies

Education record