As a Senior Editor at PACIFIC marketing agency, I strategize and execute digital content initiatives for clients from a wide range of industries. Some of these clients have included Petco, American Home Shield, Vrbo, RVshare, and First American, contributing to multiple clients at once. I create SEO-driven content that tells a story and engages with users at any desired point in the marketing funnel, in any content medium.Some of my duties include:- Content strategy and… Show more As a Senior Editor at PACIFIC marketing agency, I strategize and execute digital content initiatives for clients from a wide range of industries. Some of these clients have included Petco, American Home Shield, Vrbo, RVshare, and First American, contributing to multiple clients at once. I create SEO-driven content that tells a story and engages with users at any desired point in the marketing funnel, in any content medium.Some of my duties include:- Content strategy and planning- Maintaining content calendars and delivery schedules for multiple clients simultaneously- Copywriting for blog articles, landing pages, branded/re-branding content, parent/child pages, pitch decks, and more- Content editing- Script writing and storyboarding for long- and short-form videos- Creating text-to-speech and speech-to-speech AI voiceovers for videos- Spearheading the development of a video production department and its processes from early stages- Developing internal linking strategies- Experimenting with GPTs to integrate them into regular content processes- Managing teams of freelance writers and maintaining delivery schedules Show less

Spearhead content management and user engagement strategies and execution for online local events guide; focus efforts to drive lead generation and profit optimization.Manage large-scale content management system with millions of local events, venues, and artists, partner with Software Engineers to audit and improve aggregation of events from around the web, review and edit data to ensure accuracy, and work with Marketing team to promote sponsored events; achieved measurable improvement to… Show more Spearhead content management and user engagement strategies and execution for online local events guide; focus efforts to drive lead generation and profit optimization.Manage large-scale content management system with millions of local events, venues, and artists, partner with Software Engineers to audit and improve aggregation of events from around the web, review and edit data to ensure accuracy, and work with Marketing team to promote sponsored events; achieved measurable improvement to data quality, increased impact of marketing efforts, and saw growth in user engagement. Spearhead creation and posting of engaging written content to build email and social media presence to drive website traffic, research upcoming events, movies, and concerts to build out content calendar, and work with Graphics team to craft eye-catching visuals; improved email open rates and saw increase in online user engagement.Lead ongoing updates to SEO copywriting, created original, SEO-driven profiles for high profile clients including Taylor Swift and Shawn Mendes, perform in-depth research into each client, craft engaging content, and apply SEO best pratices and Google Panda methodologies.Manage digital analytics including reposts, comments, click through rates, and leads to optimize effort and spend throughout campaign lifecycle; update marketing strategies according to social media analytics to improve overall engagement.Manage relationships with preferred partners including StubHub.com, Ticketmaster.com, Gannett, and Microsoft, work with stakeholders to audit and correct aggregated content, ensure correct data flow between sites, improve UX, and partner on specific marketing and promotional campaigns.Active member of the Volunteer Service Committee, contribute to planning, coordination, and participation of the Eventful team at various community events. Show less

Lead projects to craft national music festival guide, manage team of product, engineering, and design personnel to develop new pages and original CMS to display festival details, consult on improvements to UX/UI, and oversee all QA testing before live launch; introduced new user-friendly guide that drove site traffic and increased data marketability.Oversaw development and implementation of new data management strategy for sports and music festivals, outlined new event data standards… Show more Lead projects to craft national music festival guide, manage team of product, engineering, and design personnel to develop new pages and original CMS to display festival details, consult on improvements to UX/UI, and oversee all QA testing before live launch; introduced new user-friendly guide that drove site traffic and increased data marketability.Oversaw development and implementation of new data management strategy for sports and music festivals, outlined new event data standards company-wide, audited all historical data to meet new expectations, and trained team on new content guidelines and timelines; improved on-site SEO for all events. Resurrected Eventful Blog, developed all content, refocused approach to present customers highlighted artists, movies, and concerts, and refined content calendar; able to improve readership and drive additional traffic back to site. Show less

Took on freelance assignments for various periodicals

Led development and management of promotional content for online dining guide; administered national database of restaurant information with internal content management system (CMS), reviewed restaurants to provide creative profiles for clients, interviewed restaurant owners and chefs to collect marketable information, and proactively updated data,Managed national network of writers, determined success metrics, assigned project duties, collected status reports, and provided ongoing training… Show more Led development and management of promotional content for online dining guide; administered national database of restaurant information with internal content management system (CMS), reviewed restaurants to provide creative profiles for clients, interviewed restaurant owners and chefs to collect marketable information, and proactively updated data,Managed national network of writers, determined success metrics, assigned project duties, collected status reports, and provided ongoing training and coaching; built team and was able to develop cohesive unit that produced high-quality results and supported clients effectively.Spearheaded client relations with personnel from accounting, customer service, and marketing, served as client liaison to resolve issues related to billing, data sharing, and ongoing questions, and developed internal documentation for common client requests. Show less

Learning the structure of the company and the unique data entry system the company used. Also wrote many small articles, blog entries, long articles, and research articles for the network of websites.